4 VITAL Things To Know As An Indie Author (The Emotional Rollercoaster, part 2)

Well, maybe that last one...


If you wrote a book and published it, congratulations! You’re a small business owner, and entrepreneur. A budding capitalist.


You write your product. That’s cool!


Then, you sell your product.


So… you’re a salesperson.



Salesperson??? Nooooo!

Most of you NEVER wanted to be salespeople.


Your book/books are your business, and you have a small staff of employees. Probably just you. That means you are the boss, but also the manufacturer, the salesperson, the marketer, the accountant… the janitor… Since without sales there really isn’t any business, the most important thing is selling the product (after you have a product).


Whether it is a hobby or a part-time job or full-time job, that just means the amount of JOY or PAIN & SUFFERING you go through are magnified. Whether you are selling 1 book a week, 1 book an hour, or 1 book a minute, you probably want that number to go up.


Pick a good number of sales for a day, a week, or a month, or a year, and manage your expectations to trends, not little blips. Doesn’t matter what number you pick; some of you are new and some of you have been doing this a while. When I published my first book, it didn’t sell squat for a long time. A loooooooooooooong time.


Back then, if I sold a book a day, I was on FIRE! I was king of the world, a marketing genius! Things were going my way! Oprah was sure to call. I started rehearsing my Oprah interview questions and answers. Honest!


Your writing self image when sales suck.

I don’t care where you are on the sales volume ladder, if you go a few days without making a sale, you will be convinced that you are suddenly a dog. Worthless. Unfit to walk the earth. Nothing is coming your way except more empty Amazon sales reports.


By picking a time frame of a week and setting my new-author-self’s expectations to sales over a week, I wasn’t disappointed if I didn’t sell a book that day. I kept doing things every day to sell books, knowing they’d come in. That’s hard when they don’t come in, which is why you track efforts and results, but you want to give yourself enough time to produce a result before stopping an activity.


  1. UNDERSTAND: You are the same author on a good sales day as you were on a bad sales day. Your book is still just as good. (This is easy to say but hard to make yourself believe on a bad sales day.)


Welcome to the emotional roller coaster that is sales! It will mess with you!


Give yourself time to develop that thick skin for this. It’s not easy. I have had a book flying off the shelves. THOUSANDS of copies over a few short days. I was a guru. Talk to me three months later when I hadn’t sold for three days. I was an idiot. Except, I wasn’t. I was just as good as when I was selling big.


Sometimes the brain doesn’t get it, either.

Your brain understands this. Your gut does not.


At first, you will question everything when sales dip. Or when your second book doesn’t launch better than your first. Or when book three is a blockbuster and book four sells in piddles.


Guess what? Even if every book does better than the prior book, you’ll wonder why they didn’t do even better!


You’re a tough boss!


When you started, you were planting lots and lots of seeds, not knowing which activities might result in sales. Most seeds come to harvest later on, maybe after you stopped doing the activity.


  1. Good salespeople prospect all the time, and try different things. So do good authors. That may be different things for different authors, but consider an “all of the above” strategy until you have the sales volume you want.


My friend Jason Matthews constantly re-tweaks his SEO keywords in his books, among other things.


Another friend, Kelly Abell, does lots of events and signings and lectures. As in, talks to groups of people who came just to hear her speak.


Another friend doesn’t do jack, he just keeps writing books. (He’s the one the rest of us hate.)


Like on a spread sheet? Ugh.

What you want to do is keep track of what you’re doing so that later on you can have an idea of what worked. That will help. Track results any way you can, so you don’t spend time or money on things that don’t work.


  1. Sometimes things fluctuate. Now, if your sales go to zero and stay there for six months, you really need to think about what you’re doing, but if you have an occasional blip, you need to let your emotional side know that it’s going to happen. Look for trends. Don’t freak out over any one little thing.


  1. Very rarely do two books sell the same. No two kids are alike, and your books are a lot your kids. They will sell in their own unique way.


Don’t get discouraged. Even Stephen King puts out a dud once in a while, but since his marking is so good you would never know it. Maybe if you had the insights on his sales numbers you would see certain books sell a lot better than others. He’s still a great writer.


Same with Steven Spielberg movies. Some are great; some are not. He’s still a great talent.


And in both cases, certain ones that didn’t do at the box office or with critics, you may have thought were terrific.


Don’t let your emotions run thing. Put your emotions in your books but try to keep them out of your book business.


Dan's pic
Your humble host.

REBLOG me! Or SHARE this post on Facebook and Twitter! See those little buttons down below? Put on your glasses. There they are. Click them. The FOLLOW button is now in the lower right hand corner.


Got a QUESTION? ASK IT! Hit the Contact Me button and I’ll see what I can do. (I have lots of smart friends.)


Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi: an italian misadventure.” Click HERE to check out his other works.


Yes, BLOG! What New Authors Need To Know About Building A Platform

Is this you when it comes to blogging?
Is this you when it comes to blogging?

Occasionally a new author will write me with a question or problem and I’ll answer it here so we can all learn.


Dear Dan,

I went to a writers’ conference last weekend (which was kind of intimidating) but I learned a lot about writing technique and learned some things about myself. I’m not a good self-promoter. I’m kind of quiet, actually; but one thing they recommended was a blog and/or website. I never had a good impression of blogs because I never thought people would be interested in things like, “I got up and made myself coffee.”


Blogless Beginner


Dear Blogless,

Not a good self promoter? A little on the quiet side?

Talk? To people?
Talk? To people?

Sounds like you’re an author all right!

Let me tell you a secret. MOST people aren’t good self-promoters. There are very few Donald Trumps in the world – he wrote a few books, you know.

(We recently discussed building an author platform HERE, HERE, and HERE)

The folks at the conference who recommended you have a blog or website probably believe a blog is a good platform from which to build a fan base – and they may be right – but you don’t have to do one. If blogging is a chore, it’ll read like a chore, and nobody will want to read it, a lose-lose.

But some blogs are fun to read. Like this one!

My blog has started to become a good one in the last year or so, after I figured out what I was doing. It’s supposed to be helpful and lots of people think it is. I also like to promote other authors and so far that’s worked pretty good for them, too. So anything I can do to help, let me know.

A visual representation of my blog, year 1
A visual representation of my blog, year 1

(You know what would be good for you to do? But boring? I mean BORING? Go to my archives and see the progression of what I blogged about 3 years ago and what I blog about now. Which posts got comments and which didn’t. Talk about an education! There’s 2 years saved right there!)

There are a lot of ways to do a blog, almost none of them wrong, but you’d never know that from reading people’s complaints about how nobody reads their blog.

And you’re right, nobody wants to read about boring stuff, but think about it: some construction worker somewhere doesn’t want to read about writing and how to do better dialog. But somewhere else, a bunch of nurses would love to share their funny nursing stories – and a bunch of nurses might like reading that, as well as a bunch of other people. (There’s more but this is a start.)


What interests you will be interesting to others, trust me. It’s a chicken-egg thing, but if you blog with enthusiasm about what interests you, people will find it, enjoy it, and tell friends.


REBLOG me! Or SHARE this post on Facebook and Twitter! See those little buttons down below? Put on your glasses. There they are. Click them. The FOLLOW button is now in the lower right hand corner.

Your humble host.
Your humble host.

Got a QUESTION? ASK IT! Hit the Contact Me button and I’ll see what I can do. (I have lots of smart friends.)

Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi: an italian misadventure.” Click HERE to check out his other works.


Your humble host.
Your humble host.

If you wanna get right to the challenge skip down to “FLASH FICTION CHALLENGE!” and champagne Leo.


As most of you know, plots are either very easy or very hard.

You take a trip to Italy and see a girl on a train? Bingo! Three months and 100,000 words later you’ve written a Pulitzer Prize winner (it could happen) –  definitely your best book yet!

By contrast, you take a vacation to the Florida Keys and become convinced the guy who rented you the house is a psychotic madman with a cool boat who will take you scuba diving – to murder you!

And, well… three months later its whole story line consist of these seven words: Rental house owner wants to murder me. With the supporting phrase: “His friend on the boat looked squirrely, too.”

They ARE tasty, though.
Margaritas ARE tasty, though.

Yeeeeeah, maybe that one’s not going anywhere. Chock it up to too many margaritas.

Which is why I am convinced: we do NOT pick our plots, OUR PLOTS PICK US!

Or at least for this writing challenge, that’s my theory.

Luckily, thanks to a Random Plot Generator, we no longer have to wander in the darkness. We can now allow our plots to quickly and easily find us!

Your mission, should you decide to accept it, is to go to the Random Plot Generator and allow the plot gods to speak to you! Yes, it says movie plot generator; just ignore that. Do not question the will of the gods.

EXAMPLE of where your plot idea will be. CLICK  TO ENLARGE
EXAMPLE of where your plot idea will be. CLICK TO ENLARGE

YOU must then write 1000 words on the topic the gods have chosen for you, AND you have to include the random phrase IN the piece.

Yeah! Not so easy now is it, tough guy???

Um… and that’s about it.

You have one week to complete the assignment. Link to it here by noon on 11/20/2015 EST. We’ll have more of these challenges on Fridays through the holidays, unless there’s a mass revolt like we almost had over the haiku scandal. (I thought haikus were supposed to rhyme.)

It's the holidays - almost. Relax and have some fun with a Flash Fiction Challenge. And a margarita.
It’s the holidays – almost. Relax and have some fun with a Flash Fiction Challenge. And a margarita.


If you read this far, you have to participate. Basically I’m looking for something around 1000 words. It can be less, it could be more. If you’re closing in on 3000 words and you haven’t really nailed it yet, think about a little editing.

Take a deep breath and click on your Random Plot Generator: ONE click per player!



  1. You write 1000 words more or less on the topic
  2. Post it on your blog
  3. Reference us on your blog and this challenge so your regular readers don’t think you’ve gone rental-house-owner-in-the-Keys-style psycho.
  4. Post the link to your story here in the comments section.
  5. You have until Friday 11/20/2015 at 12 noon EST, that’s Tampa Florida US of A time, for those of you who live elsewhere.

That’s it! GET TO IT!


Your humble host.
Your humble host.

REBLOG me! Or SHARE this post on Facebook and Twitter! See those little buttons down below? Put on your glasses. There they are. Click them. The FOLLOW button is now in the lower right hand corner.

Got a QUESTION? ASK IT! Hit the Contact Me button and I’ll see what I can do. (I have lots of smart friends.)

Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi: an italian misadventure.” Click HERE to check out his other works.

Endurance: Don’t Quit =/= Never Take Breaks

Your humble host.
Your humble host.

A critique partner and friend recently noted that I’m looking even more prolific the past few days, putting out a few chapters of my story for inquiring eyes at the critique website.

Kinda sorta.

Now, you know I am a BIG advocate of WRITE EVERY DAY, but I recognized something that you need to know as the holidays approach (you’ll finish the big battle scene over Christmas break, right Jenny?) or as you transition into a new job (several of you) where you’ll have more writing time.

Currently, I am in the middle of a two week span where my wife is traveling for work Monday through Friday, and since our young daughter can’t tell time yet and has been fighting a minor cold… I can stick the little one in bed as soon as the sun goes down (6:30pm) and I have LOTS of time to write! Zero family time requirements!

Stop looking at me.

Gone, just like that.
Gone, just like that.

Also, since my wife vetoed the inclusion of the witch in my current WIP turning into a dragon and escaping, I saved about 30,000 words (maybe) about a big dragon hunt.

I do miss my dragon, but that deletion allowed me to realize that… MY STORY WAS ALMOST DONE!

I’m like, wait, if there’s no dragon hunt, then this comes next, and that, and that, and… I’m finished!

I was like, I might be able to finish this story during the two weeks my wife is gone!

(Love you, honey! Miss you! XOXO!)

And what are markers? Not felt pens? Where is all this explained???
And what are markers? Not felt pens? Where is all this explained???

Of course, I’m midway through that fourteen day span now, and I’m not sure the whole “finish the story in two weeks” thing will happen at all, but a few days ago it seemed possible. Because getting the kid up and dressed and fed and to school on time – and oh, homework (what is with this Common Core shit? I am totally lost. Add the objects and put the markers in the five frame? What the fuck is a five frame???), pick her up after school and eat dinner (I won’t lie there, it was ALL fast food and junk. Cheetos for breakfast. Stop looking at me. I’m usually the one forcing her to eat the carrots and green beans, okay? Just, you know… not this week.)

I was actually thinking about this yesterday, saying if I had 5 straight hours a day, or possibly six, times at least 10 days, plus my usual writing time on weekends (thank you, dance class) would I be able to get the book finished? That’s a lot of uninterrupted writing time, and as the end of the story nears, I get excited and want to write more anyway.

or a big mug of beer since I didn't have a picture of a bucket
or a big mug of beer since I didn’t have a picture of a bucket

And at first I thought yes, but as I went along each day I thought maybe not, but I couldn’t understand why. It was like a bucket got dumped out and needed time to fill back up.

To be crude, I actually thought it was like sex. Feel free to skip down a paragraph to protect your sensibilities. Every guy can certainly have an “O” once a day every day for a week, no problem; but trying to have seven in a row, more or less back to back, while certainly possible and with the right partner and stimulation I am willing to try, after about number three he just wouldn’t be, you know… delivering much, and by number seven maybe not anything at all. Certainly not like the first one. Most of you readers are ladies; feel free to sympathize with this dilemma.

Okay, it’s safe to start reading again, you innocent ones. And I thought the bucket analogy would be better than the sex analogy, but the sex one actually came to me first.

Must... finish... story!
Must… finish… story!

Now, that doesn’t mean I can’t still knock out my story, but I ended up pacing myself a little more, or actually allowing myself to recuperate more between writing sessions. But like working out and building a muscle (or having sex, I guess) if it’s fun and you enjoy it, you can build up your writing endurance. That… actually sounds like I’m still talking about sex stuff. I’m not, honest.

Probably the discipline analogy applies more to building muscles, but the sex analogy applies to the fun of doing the writing. The more you do, the more you are capable of doing. The longer you go, the longer you are able to go. Yeah, it all sounds like sex stuff now doesn’t it? Sorry. I shouldn’t have gone there. Try to keep your filthy mind out of the gutter.

These are probably habits that can be developed like anything else, and I’m not sure I realized that until this week.

Maybe not this much, but you get the idea.
Maybe not this much, but you get the idea.

First, realize that writing drains you! Emotionally, creatively, maybe physically. I mean, typing isn’t super exerting, but thinking and rereading and hovering over the keyboard, you might get a sore back or a headache. But when you run through an amazingly creative idea and pursue it to its end, you may need time to think up and develop the next idea for the story, or to properly smooth out the transitions, even when you’re “in the zone.”

Which is kinda DUH, of course, but I hadn’t thought about it because my writing time, like yours, is usually limited.


Like muscles or habits, we can build them up over time. Monday, I wrote for about six hours. Six glorious, uninterrupted, creative hours. It was pure genius, flowing from my brain through my fingertips to the computer. Tuesday, I wrote a little less, but I was like: Do it! You may never get a chance like this again! They’ll teach her how to tell time in school eventually, and daylight savings time will rear its ugly head again one day! Write! Wriiiiiiiite!!!

Um, where was I?

Oh yeah, habits and endurance.

Well, maybe that last one...
I get up at 4am to write. All my author friends hate me.

So while we have all probably created some cute little writer-ey habits, like you always squeeze in an hour for your blog after dinner on Thursdays, or how you get up an hour early to work on your novel, or how each night before bedtime I read by the fireplace to my adoring daughter (it could happen), we have to realize we can add to that writing muscles and increase our endurance.

Just as breaks are necessary for the body to rebuild the fatigued muscles, increasing the weight we’re lifting allows us to eventually add more weight. So writing a little more each day will allow us to be capable of writing more each day.

To find the time for that, check out my other posts where we discuss how to find time to write, HERE and HERE.

But when you have that time, use it, and be prepared to increase the endurance. Because after lifting 20 lbs all week, lifting 10 is easy-peasy. So you can lift your 10 faster, get more reps in, whatever.

or going crazy because relatives visit and the kids are out of school
or going crazy because relatives visit and the kids are out of school

If you get the time to write more, which a lot of us do over the holidays or as we change jobs to a more writing-friendly scenario – and you’re all trying to do that, I know – realize there will be a lag time, a learning curve, to your new situation. Allow yourself time to adjust to the new schedule and don’t expect to go at it 8 hours a day every day from the jump. It may take a week or more to build your endurance up to being able to write four or eight hours every day.

And it may be incredibly hard not feeling guilty while you don’t write each hour of your new schedule. Don’t! No guilt!

Give yourself the time to build up to it. If you were trying to run a mile and hadn’t ever run further than to the fridge during a commercial TV break, your spouse wouldn’t expect the Boston Marathon on Friday. You won’t run a mile today and again tomorrow and again the next day. You have to build up to it, so run a half mile or a quarter mile or maybe just 100 yards today, and probably not even that much tomorrow, but as you stay after it, you’ll be hitting a mile or more soon enough.

I wrote all these over Christmas break. Oh, you gained 5 lbs and made cookies? YOU ROCK!
I wrote all these over Christmas break. Oh, you gained 5 lbs and made cookies? YOU ROCK!

Only you can tell what’s enough, so give yourself what you need as the holidays or new job approach, and don’t set unrealistic expectations, but as you reach success with your goals, brag about it! To us and everyone who’ll listen – which won’t be your family and friends because they have no idea if 3000 words in a day is good or not. So tell us. We get it.

I wrote this for you because I needed to grieve for my deleted dragon, and also because I needed a break from my awesome WIP. Now I’m warmed up and ready to bang out another marathon session. And we finally got past it sounding like weird sex talk… right until that last line. Darn. So close.


Your humble host.
Your humble host.

REBLOG me! Or SHARE this post on Facebook and Twitter! See those little buttons down below? Put on your glasses. There they are. Click them. The FOLLOW button is now in the lower right hand corner.

Got a QUESTION? ASK IT! Hit the Contact Me button and I’ll see what I can do. (I have lots of smart friends.)

Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi: an italian misadventure.” Click HERE to check out his other works.

New Author Interview: Jaye Marie, a NaNoWriMo Success Story

Your humble host.
Your humble host.

When I was a brand new writer, I didn’t worry too much about how to write a story or what the process was. I just was relating funny stories about first-time parents with a new baby in the house. A lot of sleep deprived people could relate to that, so it transitioned pretty easily into a collection of funny stories about that could be a book.

When I started to actually write novels or fact-based fiction, that was when I really kicked into a different gear.

And I needed help.

As a new author, I always wanted to know how other authors did things. What was their process, what did their inspiration come from, things like that. I still like to know that stuff. No reason to reinvent the wheel.

So I like to bring as many authors to the table so you can learn how they do things.

Maybe you get a few tips, maybe you give a few tips in the comment section, but ultimately I want this blog to be what I would’ve wanted to read a few years ago when I was starting out. Things that would have helped me when I was new. And in keeping with our NaNoWriMo theme this week, so here is somebody who started at NaNo and went from there. Enjoy my chat with Jaye Marie!


Dan: Thank you very much for braving the waters of The Dan Interview. Let’s start at the beginning. When did you know you wanted to be a writer?

Author Jaye Marie
Author Jaye Marie

Jaye: I love books and have read my way through stacks of them, so when my sister Anita needed someone to edit and type up her manuscripts, I was happy to help and discovered my vocation and my love-hate relationship with the world of computers.

I think we all have that so one degree or another. Mine’s mostly hate, and when it gets to my relationship with my phone, it’s all hate. Deep hatred. It’s mutual, though. My phone hates me, too. I assume you got past that, though?

There are still days when I can feel the hate building up, in spite of my legendary patience. I should have been born with a more techno savvy brain, then my life would be measurably better.

As it is, there are just too many annoyingly frustrating pieces of equipment in my life, so when it all gets the better of me, I go for a very long walk!

I learned how to edit and proofread, taking over the job of getting Anita’s books ready for publication.  I had wonderful compliments from one of the best literary agents in London for my editing of Anita’s book, Bad Moon and for the last ten years since my retirement, that is what my life has been like.

Somewhere along the way, I started thinking about a story that had been nibbling away in the corner of my mind for months and before too long, it demanded to be written and I am very pleased with the outcome.

It’s nice to scratch that itch, so to speak, isn’t it! How much structure is in your story before you start writing it?

The itch that you mention certainly picks its moments. In the beginning, I tried to rely on my memory when inspiration stuck, but these days I am never far away from a notebook and pen.

I wrote my first book ‘The Ninth Life’ last year on NaNoWriMo.

Whaaaat? A NaNoWriMo success story???

NaNo 2015Yes, and all I started with was the characters and a rough idea of what I thought would happen. Then my characters took over and practically wrote did the job for me. When I thought about the sequel ‘The Last Life’, everything changed. Continuity was essential, I discovered, so I made a storyboard to keep track of what was evolving.

Awesome. A pantser turned plotter! There’s hope for the world! ARE YOU LISTENING, PANTSERS???

What time of day do you prefer to do your writing?

I write best first thing in the morning, something that still surprises me, for I have never been at my best at that time of day. Always considered myself a night owl, but apparently my muse is not!

I am totally the same way. My wife thinks I’m nuts. My kid is starting to think so, too.

How do you develop characters?

I like to identify my characters with real people.

Me, too. Do you tell them? Like, this one is based on you, sis. I don’t usually tell. I don’t need the hate. I get enough from the phone.

jaye marie 4In the sequel to ‘The Ninth Life’ (soon to be published) the detective inspector, David Snow, is a dead ringer for Tom Selleck in his role as Jessie Stone.

So you probably didn’t call Tom and tell him.

No, but this way I know exactly how my character will behave in every circumstance and this imparts more realism. I have heard that some authors have photographs of their role models, but not gone that far yet.


Tell us the expected publish date, and I assume it’s an indie pub?

‘The Last Life’ is due to be released on 6th November.

Yes, I am an indie, and proud of it. Well, you would be too if you had my brain. Sometimes I wish someone else would have it, and let me choose a new one!


Who or what helped you the most getting started?

jaye marie 2When everyone started talking about ‘Indie’ or self-publishing it was as if a light went on in my brain. I knew how hard it was to be published in the traditional way, so I became very excited at the prospect of being able to do it ourselves.

I started our website, and found that I enjoyed talking to people from all over the world and posting our thoughts on line. Then I concentrated on publishing Anita’s books. It wasn’t quite as easy as they made it sound, but with my usual stubbornness I kept at it, learning more and more as I went along.

Stubborn. I know nothing of this condition…

I started thinking about a story that had been nibbling away in the corner of my mind for months and before too long, it demanded to be written and I am very pleased with the outcome.


How did you choose the genre you write in, or did it choose you?

jaye marie 3Before I started to write, I always imagined I would write supernatural scary stories, as this was what I enjoyed reading most. Thanks to Stephen King and James Herbert! But the idea of a woman cheating death so many times took hold and I had to see what would happen. Before I knew what was happening, she had a murderous ex-husband and the bodies began to pile up! I suspect I may change genres as I go along, as my interests are so varied.

So what would be the next genre you’d try?

 The next genre is already emerging, as spooky supernatural themes are jostling for space in my head. This genre is the one I always thought I would write in, so it might be overdue.

Besides writing, what are your favorite things to do?

I have so many hobbies, it might be easier to say what I don’t like doing! From Bonsai and gardening, knitting and crochet, to painting and craftwork. But my one huge obsession is for puzzles. Solitaire, Sudoku, jigsaws and PC games and dozens more. I honestly believe my puzzles keep my brain from fossilising and are solely responsible for my insanity.

I think I read that somewhere. What’s the trick to Sodoku? Looking in the back for the answer? If I ever did one, that’s 100% how I’d do it. But I’m never going to do one. Because math.


What do you do about cover art?

I don’t have much spare money, I’m the original church mouse, so I have tried to make our own.

I did that. The results were very good – to me, and me only. They were terrible to the rest of the world. Absolutely horrible. And I have since been declared Unable To Do Covers. It’s an affliction. I think I  can do it but the fans tell me I can’t. Typically, if I like your cover, it’s a loser, so go the other way.

Apart for the financial situation, creating suitable covers appealed to my creative streak. Learning the best way to do it was the difficult part, as I am not the sharpest knife in the drawer when it comes to technology.

I discovered you can make quite good covers on microsoft’s Word, but I fell in love with a company called Picmonkey.  http://www.picmonkey.com/ Every bit as good as Photoshop, but easier to use and most of it is free.

But when some of my fellow bloggers mentioned that Chris Graham from The Story Reading Ape creates reasonable attractive covers, I took a look and now The Last Life has a very professional cover!


How and why did you start your blog?

jaye marie 5The first thing you learn when you decide to write a book is that you must have an interesting and popular website or blog. How hard can it be, I thought. Everyone is doing it, so it must be relatively easy.

And once you know what you’re doing, it is easy – ish.

It’s also incredibly easy to get it wrong, so I spent a lot of time checking out other blogs to see what worked.


Still cannot decide whether I prefer Blogger or WordPress though, so we have both.

Would you take a moment to tell us the pros and cons of each, and how hard is it to have both? Would you recommend it? Because I can copy-paste like a madman.

That won’t be easy as they are so very different. But seeing as how you asked, I will try.

Blogger was the first one I tried, and it was easy-ish to use, at least for me. I learned so much from making stupid mistakes and stubbornly trying to put them right. I feel a certain loyalty to Blogger, although it does have its drawbacks.

Remember, I am not the best one to ask, all I can go by is the progress we have made, comparing one against the other.

With Blogger, if you have a problem, all you have is a help forum consisting of other users, most of whom are struggling just like you. WP on the other hand, are really helpful and usually sort out your problems by the next day. We do seem to have made more connections and links with WP and in less time, so that’s a good point.

Took me nearly a year to master WP, so not sure what this says about them (or me).

Having two sites does make my life more complicated, but hey, if I wanted an uncomplicated life, I wouldn’t be sitting in front of  a PC, now would I?

What is the working title of your next book?

This question is easy to answer, as my next book is the sequel to ‘The Ninth Life’. It has to be called the ‘The Last Life’ for reasons that become clear when you read the book!

Due to be released on 6th November…!


Where did the idea come from for the book?

The original idea came from details of my own life. I have nearly died several times and sometimes I wonder if there might be a reason for this. Maybe I’m an alien or something. One idea led to another and ‘The Ninth Life’ was born. Once I had created the lead character, she seemed to take control and dictated the story to me.


What is the single most important quality in a novel; what must an author do to win you over?

A book must inspire me, especially now that I write, for good writers can do this. Not only in the way I write, but also the way I live my life…

Well, hopefully your enthusiasm has inspired some other newbies out there, and given a few tips to the war torn veterans. Thanks for dropping by!



Amazon Author Page:   https://www.amazon.com/author/jayemarie44

Amazon Book Link:      http://amazon.com/the-last-life-jaye-marie/dp/B017DNXBXE

Website:                         http://jenanita01.wordpress.com

Blog:                              http://anitajaydawes.blogspot.com

Facebook:                      https://www.facebook.com/jayemarie44

Twitter:                          https://twitter.com/jaydawes2/media

What the HECK is a Virtual Assistant???

Your humble host.
Your humble host.

I know people who use Virtual Assistants and swear by them, and I know a lot of authors who are swamped with trying to run a blog and Twitter and Instagram and Pinterest and Snapchat, etc., and still find time to write – but don’t think they can delegate any of these tasks, and don’t think they can afford a VA.

So I asked my friend Michelle to explain what a Virtual Assistant is, and what she does, and to answer some basic questions for our group.

If you have additional questions or want to know more, ask your questions below as comments (others may have the same question) or contact Michelle directly. I’ll then ask her to answer it here, too, as a reply, and everyone can see her wonderful, friendly demeanor.


MM 1A note to Dan’s readers: This post may come across as quite self-promoting, I know. I am writing about what a virtual assistant is because I AM a virtual assistant. I feel great about what I do, love helping people get organized, and think many people can benefit from quality assistance. What I’m not doing is writing to convert dozens of readers to clients. I work with only a handful of clients at a time, so that really isn’t my goal at all! If you are interested in more information, I would be more than happy to consult with you, and I have a wonderful network of great VAs who I can refer you to if we aren’t a good fit or if I just don’t have the bandwidth to help you.

That being said…

What is a Virtual Assistant??

I’m not talking about Facebook’s “M” or Siri or Cortana, here. A Virtual Assistant is (generally) an independent contractor who provides business support for multiple clients remotely. Some are generalists, and others have specialties. There is a very wide variety of personalities and skills in the VA industry. It has been growing for well over a decade and shows no signs of stopping.

MM 2As a VA, I work personally with creative professionals in order to maximize their time and efficiency and make them more productive and profitable. It’s a partnership in which I take over administrative tasks so that my clients can focus their energy on things only they can do.

If you are a writer, you need to put pen to paper (or, you know, fingers to keyboard)! All of the other things: the invoicing, website management, research, bookkeeping, travel planning, newsletter scheduling – those things should be handled by someone who can’t do what you are gifted and trained to do best.

Why Contract a Virtual Assistant??

Yeah. That.
Yeah. That.

I generally find that I can complete a client’s administrative and business support tasks in about 50-75% of the time it takes a client to do the same task, so not only does the client gain that much time, but the work is completed SOONER than it would have been if the client was handling it alone. Here are a few other quick reasons.

Partner with a VA so that you can…

  • Keep up the momentum of your growing business by letting your VA take care of things quickly.
  • Take a step back and look at the bigger picture of your business while your VA takes care of more of the nitty gritty stuff (including reports and analytics to help show you the progress you are making).
  • Avoid burnout by delegating the things you hate and focusing only on what you love to do.

What is the Cost of a Virtual Assistant??

Value is the importance, worth, and usefulness of something.

Of course, dollars do matter. As I said earlier, there is a lot of variety in this industry! You may pay anywhere from $2-$200 per hour, depending on what you need help with and the skills/experience of the VA, or you may pay a set retainer per month. Essentially, you can find a VA on any budget! I will caution you, though, that you get what you pay for. I have gone through several VAs of my own, and I’ve seen this to be true.

So before you decide on a budget and begin a search for your own VA, think about value.

tired_1794882bHow much is your time worth? What is it worth to you to get an extra 15, 30, or 50 hours a month to invest back into your craft, give to your family, or further your education?

What would it mean to you to finally be organized and on top of your back-end business tasks that bog you down? To know that nothing is falling through the cracks?

What sucks up your time that you DREAD doing? How would it feel to get that off your plate?

Examples and More Information

I’d like to leave you with a hopefully-inspirational list of tasks that you, as a writer, could delegate to a Virtual Assistant. (Note: it will be up to you to make sure the person you partner with is capable of performing all of the tasks you need assistance with, so make sure to vet your candidates! Some of the tasks below require specialized skills.)

  • Research & Fact-Finding
  • Scheduling Interviews or Promotional Activities
  • Formatting
  • Email Sorting & Screening
  • Invoicing & Bookkeeping
  • Proofreading & Editing
  • Website Set-Up & Maintenance
  • Publishing Assistance
  • Copyright Registration
  • E-Newsletter Management

Michelle Martinez partners with busy creative professionals to maximize their time and efficiency and keep them organized. She is the all-in-one solution for her client’s virtual business support needs. For more information, please visit http://michelle.io or email michelle@michelle.io and follow @MichelleAssist on Twitter!


Your humble host.
Your humble host.

REBLOG me! Or SHARE this post on Facebook and Twitter! See those little buttons down below? Put on your glasses. There they are. Click them. The FOLLOW button is now in the lower right hand corner.

Got a QUESTION? ASK IT! Hit the Contact Me button and I’ll see what I can do. (I have lots of smart friends.)

Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi: an italian misadventure.” Click HERE to check out his other works.

BE JEALOUS! New Author Interview: CASSANDRA PIAT from the tropical island of Mauritius

Cassandra Piat
Cassandra Piat

Yes, be jealous, my friends. I live in Florida and Cassandra has me ready to pack my bags. Read on and you’ll see why. 

“What’s It Gonna Be?”  –  her first novel, is a romantic comedy set in Mauritius, an island off the coast of Madagascar (which is an island off the coast of Africa). I can’t help but think that Cassandra and Mauritius were made for each other. Or maid. But I’m jumping ahead…

DAN: What is the working title of your next book?

CASSANDRA: Wouldn’t I just love to know!! I have no idea and am starting to stress out big time as my book is finished and I need to get the cover done and get the ball rolling but have a complete title blank!

It’s a nightmare.cs6

Use the random title generator! It came up with some good ones in our Flash Fiction Challenge a few weeks ago. 

Which is the more important of these two: write drunk, edit sober?

editEdit sober after writing drunk sounds good to me! Am sure great ideas can come out when you’re drunk (not that I’ve ever written drunk but may have to give it a try. On the other hand, not quite sure that editing drunk would work out too well.

If it ain’t broke don’t fix it, huh? Which living author or blogger would you buy drinks for?

Do you even have to ask, Dan? I would definitely choose you as a blogger/author. (Of course I have to say that because this is your blog after all.)

THIS IS WHERE SHE LIVES!!!!! I am definitely going there for drinks.
I am definitely going there for drinks.

No, seriously, it really would be great to have a drink with you and not to mention super interesting for me as I have so much to learn from you.

That is my whole goal for asking that question, to line up free drinks for myself.

Smart thinking. As for authors… There are so many lovely ones I’ve social media-ed with over the past few months and who I would love to meet, but the list is too long… Otherwise I’d definitely love to meet Cecilia Ahern whose books I just love.

Tell us what’s awesome about her books and why they speak to you.

It’s funny because I mostly read chicklit books and that’s the genre I like (light and funny), but I just love her books (How to fall in love, P.s I love you, Love Rosie…). They are so deep and touching and always have a wonderful message for the reader. I love her sense of humour too and her characters are wonderful and complex. She has a way of making me feel as if I am right in there with them.

What’s something most readers would never guess about you?

This is the beach Cassandra mentions in her book, AND WHERE HER BEACH COTTAGE IS!!! Are you sold yet?
This is the beach Cassandra mentions in her book,
Are you sold yet?

That I am French-speaking.

Yes, we’ve always spoken French at home but as I not only lived in Mauritius but also in England, South Africa and Australia growing up, I’m also completely fluent in English. It’s strange because I would never be able to write a book in French – it just wouldn’t work. Maybe my sense of humour is in English!!!

Besides writing, what are your favorite things to do?

Breeding cats…

Just kidding!

Oops, we’re out of time! We’ll have to end it there.

Thought you’d say that! Ok, seriously, I love reading, the outdoors (specially the sea, mountains and lakes), scrapbooking, watching movies, going to concerts and the theatre, hanging out with friends, laughing, eating chocolate and drinking wine!

What’s the most fun part of writing a novel or short story? What’s the least fun part?

cs4For me the fun part is writing the story. I love writing and letting my characters take me on a journey with them. It’s liberating and I love that I get to decide on the outcome of the story. In life we have so little control over so many things, that I guess I love the power writing gives me. Creating the cover is also fun, but for me, all the rest is definitely not fun – finding a title, writing the blurb (am so bad at summarizing things), the marketing and promotion, the non-sales etc etc…

What’s the oddest or most awkward or embarrassing research you’ve had to do?

Damn! I wish I had something really juicy to write here but unfortunately I can’t say I have…

There WERE other choices of questions, you know! What, did you panic?

Oops, good point. Let’s try another one then shall we?

Favourite Quotes

There are so many amazing quotes that I like and that inspire me, but this one is related to my publishing adventure;

One of Cassandra’s favorite quotes.

By publishing my book, I was shooting for the moon and it was a huge risk that I wasn’t sure I should take. In my mind it was either reach the moon or come crashing down, so to speak. But when I read this, I loved the thought that worse case scenario, I would be landing among the stars… and it encouraged me to go ahead and take the risk. And now, although I haven’t reached the moon sales wise, it’s definitely been a wonderful adventure and a journey that I don’t regret for a minute.

Plotter? Or Pantser? And prepare to defend your position!

Definitely a Pantser!

Definitely going to have to stop asking that question. ARE THERE NO PLOTTERS OUT THERE? Okay, why does pantsing work for you, allegedly, Untitled One?

ANOTHER pantser!
ANOTHER pantser!

I am about the most disorganized human being on the planet. I make to-do lists then lose them or just never look at them. I go to the shop to buy bread and come back with 10 other things, but forget the bread. I remember birthday parties but forget to buy presents, or buy presents but forget the parties… anyway you get the general drift. So even if I wanted to be a plotter type of writer, it would be impossible for me. I am just not programmed to organize or plan or plot anything. I’m a spur of the moment type of person and the same goes for my writing. I have ideas and then they come together as I type. I don’t know the ending of the story when I begin. That’s the way I like it – it makes it more fun as you never know where it will lead you.

What was your road to publication like?

cs5Exhilarating, scary, fun, stressful, surreal…

Really! That’s the whole spectrum, just about. Why such a range?

It was hard to realize that I had actually written a book and that I was getting a cover made for it, writing a blurb, and then seeing it on Amazon for the first time – amazing feeling! As I self-published my book, I had to cover the printing costs and that part was very stressful because I knew there was a risk that I wouldn’t actually be getting most of that money back. But when I decided to go for it, I was so excited. I just couldn’t believe that I, Sandrine Piat, my book was going to be published and put on sale in bookstores around the island!!

It’s a special day. Things become more real all of a sudden.

“My boxes and the first live copies of my book!” – Cassandra

But when they delivered about 50 boxes to my house with 1,000 copies of my book that I now had to sell – my exhilaration turned to sheer panic!!!

Luckily the boxes have slightly reduced in number since April, but there are still quite a lot there… Will have a huge bonfire next year with all the unsold books! You’re all invited.


Can you wash light and dark clothes together? Have you even turned a bunch of stuff pink in the washer?

Cassandra sent along a picture of her laundry
Cassandra sent along a picture of her laundry

Of course I can wash dark and light clothes together – but whether they stay their original colour or not when they come out is the million dollar question! I kinda like the anticipation of wondering what my clothes are going to look like when they come out of there though!

Makes for a whole new wardrobe at times!

Sounds like a typical pantser

To be honest, here in Mauritius we have maids, so I don’t actually do the whole washing thing myself very often (yeah, I know, I know…) But I have definitely ended up with a few pink sheets, towels and t-shirts in the past.

I could get used to maids!

Coffee addict? Name your poison.

cs12Chocolate and red wine! Not together, just love both.

Nothing beats a glass of red wine to relax in the evening.

And chocolate… umm… anytime, anywhere.

I know that feeling. Chocolate speaks to me with the sounds of love. Then I eat it.

If writing suddenly made you rich and famous, what would you do?

Okay, so I have to tell you that when someone tells me that they wish they could win the 40 million rupee lotto, I tend to say, “But what would you do with all that money anyway?!” And I honestly think that. Pretty weird huh?

Maybe not. Depends on what a rupee is.

cs9But if I were to become rich, I guess I would enjoy being able to spoil all those I love and those in need, and it would definitely be wonderful not to have to worry about keeping my day job to pay the bills so that I could just concentrate on writing. Having money to promote my books would be cool, and even better, being able to pay someone to promote and market my books for me!!

Paid promoter! An indie author’s dream. What about shopping?

I guess I would also love to go on a shopping spree where I could just buy whatever I wanted without looking at the price tags. Oh yes, I would also definitely buy lots and lots of bags – I love bags (small, medium and large), and lots and lots of real books (no more kindle versions).

As for being famous, I don’t like being the centre of attention, but it would be pretty awesome to know that people love my books and admire my work.

Speaking of your work, who helped you the most getting started?

sistersMy sister has been amazing at helping out with all the social media and marketing on the internet stuff because I’m not very good at all that. She’s been there non-stop, motivating me and never letting me give up – because I’ve wanted to give it all up so many times after no sales happening for weeks on end! But she’s always been there/and is there, encouraging me to keep going and telling me that things will pick up and that I just have to be patient… couldn’t have done this without her.

Tell us about yourself. Who IS the real Cassandra Piat? And not typical the boring bio stuff. The dirt. Like, when was the last time you did laundry?

What’s with all the laundry questions Dan? Is laundry a passion of yours?? Like Cats?

cs14Okay, a bit about myself…

  • My real name is Sandrine but I decided to use the pen name Cassandra as Sandrine is a bit of a mouthful in English.
  • Craziest, most awesome thing I’ve ever done – skydiving 10,000 feet out of a plane in New Zealand. AMAZINGEST thing EVER!

Or just craziest. Jumping out of a perfectly good airplane? No thanks.

  • I just love the Minions quotes – they just crack me up and there are so many that are just so me!
  • cs11For my first (and only) book-signing session, I spent the first TWO HOURS sitting outside the bookshop at a table alone with my books and a lovely bouquet of flowers, and NOT ONE person came up to talk to me or buy my book! I had only one hour left and was about to start bawling my eyes out and running out of there, when suddenly a lovely man came up to talk to me AND he bought my book AND asked me if he could take a photo of me for his wife. My first ever photograph as an author! After that two other people bought my book, a woman stopped by to tell me that she had read my book and really enjoyed it, and another two stopped by to ask about me and my book so I finished on a good note. But those first two hours were so awful and I haven’t had the courage to try another session since!
  • I’m always late and I hate lists and anything official or with too many rules.
  • Did a Radio interview – was such fun and it was just so surreal to hear my voice on the radio. How had I become interesting enough to be on the radio?? When did that happen? Anyway, t’was a great experience although there were one or two embarrassing moments when I did a bit too much of ‘umm-ing’ and when I said that my books were on sale in all the local libraries instead of bookshops (my French is a bit icky at times). But all in all, I loved my 6 minutes of claim to fame.

(Note: It’s actually really easy to get interviewed on the radio in Mauritius, but pretend you didn’t know that – I do J)

  • I hate being in planes (or is in ‘on’?? Never know which one to use!)

Hated it enough to jump out of one!

  • I love pizza

How can you not? It’s pizza.

  • cs14I’m really hopeless at anything womanly i.e. makeup, high heels, fancy hairstyles. A typical example; For my first photo shoot for a local magazine, I stuck my eyeliner in my eye seconds before the photographer arrived so I greeted him with red, watery eyes so he couldn’t do any close up shots!!

Was too embarrassed to tell him the truth so just said that I had got dust in my eye! But that’s what happens when I try to wear make-up!!

  • Lucy, the main character in my book, is a replica of me character wise.

Thanks so much Dan for welcoming me on your blog and doing this interview with me. It’s been a real treat.

Thanks for being such a good sport. It was fun!

Here are all the links to Cassandra:







Your humble host.
Your humble host.

REBLOG me! Or SHARE this post on Facebook and Twitter! See those little buttons down below? Put on your glasses. There they are. Click them. The FOLLOW button is now in the lower right hand corner.

Wanna do an interview? Or a guest blog post to increase your exposure? Hit the Contact Me button and let’s talk!

Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi: an italian misadventure.” Click HERE to check out his other works.