Marketing 101 – notes from the scary anthology, part 2: “We’re #1!”


I said I’d share a few marketing secrets with you as we created and released and sold and marketed – continue to market – our scary anthology. Here’s the next installment.

Okay so why is being #1 in Hot New Releases for horror anthologies a big deal?



Well it’s kind of like asking somebody, “How did you win the Olympics?”

When somebody wins the Olympics we like to think of them as being the best ever.


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20+ scary stories from 20+ amazing authors

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Take the 100 yard dash. On a certain day the person who wins that race is declared best in the world

And they are. For that event. On that day.

The next day they might get beaten.

The day before they might get beaten.

But on THAT day, they were number 1.

Now, let’s back up. They didn’t just roll out of bed one day and decide to go win the Olympics that afternoon, after never having done any exercise or running ever in their life!

No, they probably started at a YMCA, or running in their neighborhood, and then they won some little county fair event, and then won a state event, and then won a regional event, and then started competing nationally… Round after round after round, they competed. Sometimes they won, sometimes they didn’t –

but they kept doing what it took to improve.

Sound familiar? They were climbing the mountain one step at a time.

And today you just won your little local county event.

And others may scoff, but I will tell you this: winning your local county event is better than NOT winning your local county event.

And there are lots of people who don’t even do that. (They’ll be scoffing; ignore them, Little Red Hen.)

This is not the last step of the journey;

it is one step of many that will follow.

RIGHT NOW you can tout being #1 on Amazon in this little category, as we market our way to trying to be number one in bigger categories and ultimately number one overall on Amazon.

But you don’t just roll out of bed and end up #1 on Amazon

There’s a little bit of work involved.

Congratulations on winning round one.

Published by Dan Alatorre AUTHOR

International bestselling author Dan Alatorre has 17 titles published in over a dozen languages. From Romance in Poggibonsi to action and adventure in the sci-fi thriller The Navigators, to comedies like Night Of The Colonoscopy: A Horror Story (Sort Of) and the heartwarming and humorous anecdotes about parenting in the popular Savvy Stories series, his knack for surprising audiences and making you laugh or cry - or hang onto the edge of your seat - has been enjoyed by audiences around the world. And you are guaranteed to get a page turner every time. “That’s my style,” Dan says. “Grab you on page one and then send you on a roller coaster ride, regardless of the story or genre.” Readers agree, making his string of #1 bestsellers popular across the globe. He will make you chuckle or shed tears, sometimes on the same page. His novels always contain twists and turns, and his nonfiction will stay in your heart forever. Dan resides in the Tampa area with his wife and daughter. You can find him blogging away almost every day on www.DanAlatorre or watch his hilarious YouTube show every week Writers Off Task With Friends. Dan’s marketing book 25 eBook Marketing Tips You Wish You Knew has been a valuable tool for new authors (it’s free if you subscribe to his newsletter) and his dedication to helping other authors is evident in his helpful blog.

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