Looks Like Things Are Improving!

Dan AlatorreI try to be an optimist in business. There’s always someone who’s making a breakthrough when everyone else is down…

…and I think, Why not me?

(It’s usually NOT me, but one can always hope!)

I have many, MANY author friends who’ve said their sales are down 30% (or more) since March 2020.

They are scaling back on marketing purchases until things improve.

That is one way to go.

Me, I’m writing and publishing as much as possible – I’ve put out a book every single month for this entire year, and I am scheduled to maintain that pace through 12/31/2020. I am also working my butt off doing MORE marketing than ever before. Hopefully, when things improve, I’ll be in a good position; but if things head south again, I’ll have learned how to weather difficult times.


But it made me think.

If people scale back because things are down, then things get MORE down.

  • The authors buy fewer ads for books because the readers aren’t buying books.
  • The advertising site has less money because the authors aren’t buying ads; maybe they cut back on hours, so
  • their employees have less money – to buy books, among other things.

You get the idea.

We’re in this together, gang.

It occurred to me that authors are a lagging indicator when things are going bad. We buy our ads in advance, so when the crap hits the fan, we’ve alerady spend money for March and April. But when things start to improve, many authors will buy more ads – when we see things improving. Which is after it starts to happen. We’re a lagging indicator in our ad buys.

But we can be a leading indicator if we are watching our business.

My sales results lately have been really good, and they are headed in the right direction (see chart, below). Maybe not as good as February, but way better than June. Much better than late August. Much better than early September. It doesn’t matter if the bars on that chart are tracking $5 for $5000, or if they are just for a week; that wasn’t the point. My sales are TRENDING in the right direction.

I have to believe it’s not just me.


It’s too soon to tell, but I think things are on the upswing.

There will be plenty of people who don’t see it. This trend isn’t six months or a six weeks. I’m just saying, that might be the bird on Noah’s ark that indicated that there was dry land up ahead somewhere and maybe things were going to start getting good again.

Like I said, I’m an optimist in business.

But it looks good to me.


Published by Dan Alatorre AUTHOR

International bestselling author Dan Alatorre has 17 titles published in over a dozen languages. From Romance in Poggibonsi to action and adventure in the sci-fi thriller The Navigators, to comedies like Night Of The Colonoscopy: A Horror Story (Sort Of) and the heartwarming and humorous anecdotes about parenting in the popular Savvy Stories series, his knack for surprising audiences and making you laugh or cry - or hang onto the edge of your seat - has been enjoyed by audiences around the world. And you are guaranteed to get a page turner every time. “That’s my style,” Dan says. “Grab you on page one and then send you on a roller coaster ride, regardless of the story or genre.” Readers agree, making his string of #1 bestsellers popular across the globe. He will make you chuckle or shed tears, sometimes on the same page. His novels always contain twists and turns, and his nonfiction will stay in your heart forever. Dan resides in the Tampa area with his wife and daughter. You can find him blogging away almost every day on www.DanAlatorre or watch his hilarious YouTube show every week Writers Off Task With Friends. Dan’s marketing book 25 eBook Marketing Tips You Wish You Knew has been a valuable tool for new authors (it’s free if you subscribe to his newsletter) and his dedication to helping other authors is evident in his helpful blog.

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