What social media do you use?
I’m not talking about which social media you have subscribed to. I’ve probably subscribed to all of them.
I’m talking about the ones you actually use.
For example, I check Facebook all the time. I use it all the time. I post all the time. I use Facebook Messenger… So I’d say I use Facebook a lot – depending on what I’m doing.
Mostly I communicate with my readers and other writers through my blog.
- Do I have Twitter and a bunch of other stuff? Yes.
- Do I use those things very often? No.
For various reasons, but it boils down to this: they either aren’t productive in my eyes or they’re difficult to use. (And most apps are not difficult to use.) Productive means they give me a verifiable return on the investment of my time or my money.
I keep hearing that Facebook is dead. I like it. But why would people say it’s dead?
Because they don’t use it and they like something else better.
Most of the time, the “parent” – somebody my age – is on Facebook and the “child” is on Snapchat or something else. So now it becomes a game of: where is your intended audience? You don’t want to try to reach everybody. You think you do, but you don’t.
You want to be where your readers are.
Yes but everybody wants to read my book, right?
There’s a market for your book. Find it.
People who are going to read Savvy Stories are on Facebook. (Maybe a few are on Snapchat, but not many.) People who want to read Young Adult stuff might be on Snapchat – and most of those they are definitely are not on Facebook.
I’m not saying you shouldn’t be on all types of social media – you should.
I’m saying you need to emphasize your efforts to be where your readers are.
And now I’d like to ask: Where are my readers?
I think it’s going to be Facebook ads, but to a greater extent it will be Amazon ads. Not Twitter, not Pinterest, not Snapchat…
What do you write and where are your readers?