I have always held that if you ask your audience a question, after you get a dozen or so votes, you WILL have your answer.
Well, yesterday I asked about a new author pic. And the vast majority of replies came back and said don’t go with the yellow shirt! Now, most of you were nice and said it didn’t look bad, but you simply preferred the old photo. And most of you said why. (I have discussed the importance of a good author picture before, HERE, and the debate continues.)
Well, that’s important. Because MARKETING.
One of you mentioned Fabio… (I think we can still be friends, Jenny.)
The point is, what are you trying to represent yourself as? What is the look you are trying to give? Think marketing:
As an author, how do you want to appear to your specific target audience?
What’s your demographic? If it’s children, a sexy pic isn’t right. If it’s cookbooks, friendly works. My demographic is mainly married women age 35-55 with kids. (Mainly, but not 100%) They aren’t looking for Fabio – from me – so I think trying to go sexier isn’t necessarily the right way to go. By default, then, the old picture wins. But what I also glean from the information is, maybe go get a NEW picture done but just smile and be friendly like you were in the OLD picture.
I can do that.
And we have to remember: the image that worked for the existing stuff isn’t necessarily what will be right as I move away from humor and move into romance, action/adventure, paranormal thrillers, and more.
But I’ll rely on YOU for that guidance.
Which of those guys should sell that book? Hmmm…
(Just $2.99, FREE with Kindle Unlimited http://geni.us/navigators)
I don’t think every four or five years I’m going to come back and redo my author picture. I might do it every year or I might never change it again, but it makes sense to have an image your readers and fans can immediately identify with, and one that YOU like as well. And the fact is, my hair looks like crap in the original picture – to me. And, well, I matter in this too.
So we will probably switch back to the old picture for a while as we attempt to get a new picture that looks like the old picture.
If that sounds like a lot of effort just end up with the updated version of the old picture, well that’s kind of what it is. But you’re worth it.
REMEMBER: the fans are never wrong, so LISTEN TO THEM!!
About covers and blurbs and author images.
I thank you for the input! Old picture will be returning very soon. A new old picture. Then we’ll see how I did.