The Breakthrough Moment We’ll All See Later

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Your humble host



There’s always a breakthough moment.

(Some of you saw this Friday because you follow the 25 Great eBook Marketing Tips You Wish You Knew Facebook page. Why aren’t you reading it???)

Rumor has it that when Clark Gable took off his shirt in In Happened One Night, audiences realized he wore no undershirt – and the undershirt industry collapsed overnight. Maybe Clark was sporting some abs, too, and since ladies (then as now) did most of the undergarment shopping for the household, momma figured a quick way to losing papa’s beer guy was to get him to show a tad more skin.

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Can’t see it here, but Gable had some guns. Abs, too, maybe. It was a different time.

Tom Cruise, in the 1980’s, wore a pair of Ray Ban sunglasses in Risky Business – the one where he and Rebecca Demornay had sex in every room of his high school character’s house (cover your eyes, YA traditionalists!) The movie was a runaway blockbuster and Ray Ban sunglasses busted through the roof in sales for decades.

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I’ll think of an example that’s doesn’t feature a sexy guy, but you get the idea.


The right idea at the right time, and in hindsight everybody could see it coming.


So I think it is with The Martian. A self-published indie book that became a bestseller and a blockbuster movie, I think this is a moment we’ll look back on and say, it was obvious in retrospect. The forces of nature were too powerful and the industry as people knew it was never the same.

Buggy whip manufacturer, meet automobile.

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The following article explains it in great detail. Have a read on me.


Enjoy the story of the struggle – and remember the moment.

Published by Dan Alatorre AUTHOR

International bestselling author Dan Alatorre has 17 titles published in over a dozen languages. From Romance in Poggibonsi to action and adventure in the sci-fi thriller The Navigators, to comedies like Night Of The Colonoscopy: A Horror Story (Sort Of) and the heartwarming and humorous anecdotes about parenting in the popular Savvy Stories series, his knack for surprising audiences and making you laugh or cry - or hang onto the edge of your seat - has been enjoyed by audiences around the world. And you are guaranteed to get a page turner every time. “That’s my style,” Dan says. “Grab you on page one and then send you on a roller coaster ride, regardless of the story or genre.” Readers agree, making his string of #1 bestsellers popular across the globe. He will make you chuckle or shed tears, sometimes on the same page. His novels always contain twists and turns, and his nonfiction will stay in your heart forever. Dan resides in the Tampa area with his wife and daughter. You can find him blogging away almost every day on www.DanAlatorre or watch his hilarious YouTube show every week Writers Off Task With Friends. Dan’s marketing book 25 eBook Marketing Tips You Wish You Knew has been a valuable tool for new authors (it’s free if you subscribe to his newsletter) and his dedication to helping other authors is evident in his helpful blog.

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