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We’ve discussed mailing lists; here’s another perspective on why you need one and how to build it. Interesting stuff.

https://www.youtube.com/watch?v=YL49lV6YjrE&app=desktop

One big tip is how you ASK people to get on the list. What have I been doing? Saying “join my list!” OR “subscribe to my email list” – about as subtle as a Saturday afternoon commercial for your local used car dealer. Not super enticing. What if, as suggested, it said “Want more great articles like this? Subscribe to my email list.” Much more benefit-oriented, and therefore less in-your-face; more helpful and friendly.

Want more great articles like this? SUBSCRIBE TO MY EMAIL LIST! Get a FREE copy of “25 Great eBook Marketing Tips You Wish You Knew,” FIRST SHOT at new stories, and exclusive behind the scenes access!

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Dan Alatorre is the author of several bestsellers and the amazingly great upcoming sci fi action thriller “The Navigators.” Click HERE to check out his other works.