We’re putting out a sales management book in a few months, to help new authors learn how to market their eBoook. Occasionally we’ll throw you a bone and post a segment here to help you out for free. We’re nice that way. Here comes your bone.
That image may have been a little bigger than I wanted, but the point is, there’s my name again out on the interwebs, explaining that I’m a bestselling author, and giving the name of the relevant book.
If you put out something in every genre, then every time you do a review you can find a way to plug your books. Well, not every time; that computer software book wouldn’t have had a tie-in. But you get the idea. Or you can find ways to tie your book in, or just always say you’re an author at the end of any internet verbiage.
Here, we tied in to children’s books. That’s an obvious tie-in for an author who has also written illustrated children’s books. Parents with kids read these, might buy this book and might find my book as a result. I also could have gone after the parents and said, hey I’m an author of funny family stories, too, and here’s that book – it’s called Savvy Stories. But that was a little less obvious of a tie-in unless I put the subtitle with it: “Savvy Stories; funny things I learned from my daughter.” (so put the subtitle with it!)
YES, there is a very small chance that anything important will happen as a result of me putting my name and book title on a review – but I’m doing the review anyway, so why not stick my name and book in there? It helps this author – potential customers might look at his book now and say, “Hey, a bestselling children’s author liked that book, that must mean it’s okay” – and it helps me (the other author is now a new networking friend, a potential customer, a potential cross market partner, etc.)
Mainly, though, if I do a review here and there, it’s just one more way to get my name found. People might find my review useful. I’ll ask this author to tweet about this review. Who knows where it could go? Probably not very far, if anywhere, but farther than it would have gone if I hadn’t put my name and book title on it. It falls in the “Might Help/Can’t Hurt” category. No downside.
Now, how many reviews do you do? Not many, probably. How many comments do you make on other people’s blogs? Well, if you comment, also put that you’re an author and be sure to name your book in a non-obtrusive way. Be witty and appropriate to the blogger’s clientele – because you’re advertising a little each time. The additional exposure would be measured in the tiniest of fractions. Over a year, maybe they add up to 1%. But if you do enough 1% things, that adds up to 5% or 10%, and maybe at 10% you see a benefit. You don’t get a harvest without planting lots of seeds and tending the fields, Little Red Hen. You’d love a 10% raise at your regular work job, wouldn’t you? Okay, then.
Wanna know why you don’t do it? Because somebody might see it – and I might be embarrassed!
Well, just think about that comment for a while. First they have to see it. That means the marketing worked. Now all you have to do is tweak the message.
You’re a wordsmith. You can do that.