Stuff To Write Down

your humble host
I was admiring my new pop-up banner (for Angel) and it made me remember the last time I was doing an event at a bookstore.


It always seems like I do really well at bookstores when I’m there in person.


I sell lots of books because I chat with people. (We’ve talked about that before, HERE.) I gauge their interest by their reactions and their body language. Walk away from my romance? Hey, I have a sci fi! If they don’t like what’s written on the back of the book, I can tell them some additional stuff that’s not.

angel pop up banner
My new pop up banner. I LOVE IT!!

Typically, if I’m at a signing and I have more than one book on display, I have to be able to quickly tell them about each one.

That’s your “elevator pitch.”

Jenny elevator pitch

The problem is, I’m probably better at my elevator pitch the third or fourth time – okay, seventh or eighth time – I say it time I say it at an event.


So… We should probably write them down.


Odd concept for an author, right? Writing something down? Bizarre.


I mean, why wouldn’t you write down your elevator pitch? It’s been more than a month since my last signing event. Whatever magical words were flowing trippingly off the my tongue then certainly aren’t forefront in my mind now. And they wouldn’t be for the first 10 or 20 minutes at whatever next event I go do.


Which means as a professional, I haven’t rehearsed my lines.


And make no mistake about it, when you are at an event, you are as much an actor/performer as you are an author.


So be a professional. Once you get a good pitch down, write it down.


Save it in your computer. Save that file to your phone. When you get up in the morning to go to your event, rehearse your lines. Take them with you to the event on a piece of paper – not on your phone because then you’ll end up reading your phone and not talking to customers. The phone version is a backup in case you lose the piece of paper.


Be a professional, and make more sales as a result. Write down your lines and know them.


I haven’t been doing do that.


I should.


So should you.

Published by Dan Alatorre AUTHOR

International bestselling author Dan Alatorre has 17 titles published in over a dozen languages. From Romance in Poggibonsi to action and adventure in the sci-fi thriller The Navigators, to comedies like Night Of The Colonoscopy: A Horror Story (Sort Of) and the heartwarming and humorous anecdotes about parenting in the popular Savvy Stories series, his knack for surprising audiences and making you laugh or cry - or hang onto the edge of your seat - has been enjoyed by audiences around the world. And you are guaranteed to get a page turner every time. “That’s my style,” Dan says. “Grab you on page one and then send you on a roller coaster ride, regardless of the story or genre.” Readers agree, making his string of #1 bestsellers popular across the globe. He will make you chuckle or shed tears, sometimes on the same page. His novels always contain twists and turns, and his nonfiction will stay in your heart forever. Dan resides in the Tampa area with his wife and daughter. You can find him blogging away almost every day on www.DanAlatorre or watch his hilarious YouTube show every week Writers Off Task With Friends. Dan’s marketing book 25 eBook Marketing Tips You Wish You Knew has been a valuable tool for new authors (it’s free if you subscribe to his newsletter) and his dedication to helping other authors is evident in his helpful blog.

13 thoughts on “Stuff To Write Down

  1. Never under estimate the brilliance of liking someone’s sweater.
    I’ve done a lot of convention/event booths and I’m always the one out front because I can reel them in like catching fish with a net. “Love those boots.” “That is an amazing spock costume.” “Where did you get so many ribbons?”
    They pause to answer, make eye contact, and boom here they come.

  2. Most times I can talk up a storm but at book events. I get stage fright when promoting myself. My mind is a blank and words that do make it past my tied tongue probably make little sense. Good advice, practice,practice.

  3. I’ve got a thing about communicating,- using notes too inhibiting.Spontaneity the key, 30 seconds to engage, to hold an audience, to make a difference, if you haven’t got that confidence for half a minute why would anyone have confidence in you. And yes ‘I Ilke your sweater’ works – you’ve connected and you’ve still got 25 seconds to enthuse, to be you.

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