Find Romance With Me (Romance Readers, That Is)

 

Your humble host.
your humble host

I wanted to be sure to market Poggibonsi: an Italian misadventure properly, so I did some studying.

Poggi is a romance story, albeit an unconventional one.

The main character, Mike Torino, falls hard for a woman, and I mean he falls HARD.

The romantic scenes you’ll read in this story are some of the most romantic you’ll read, period.

But the MC is not without flaws. Mike’s a hard-working, good looking guy who get a shot at a promotion by way of a project in Italy, so he takes it – right about the time his wife’s best friend is getting divorced. For no good reason, he starts thinking about that. They’re no different than us. If it could happen to them…

But the promotion looms.

He takes his wife Mattie and their young daughter on a working vacation hoping to rekindle romance, but it just isn’t working. They fight. A lot. And nobody seems to be having fun, so when it comes to a boil, Mattie leaves in a huff. And Mike is trapped. He can’t leave Italy without blowing his promotion, so he stays on.

Now, here’s where something strange happens. Mike has always ignored the flirty advances from women. He seems to get them a lot but he’s been immune. His assistant back in Atlanta, Samantha, notes: “Mike, you’re the pretty girl in high school who can’t understand why the boys keep falling all over themselves to help you with everything. Frankly, you being oblivious to it is adorable.”

But Italy!  Tuscany! Romance! Everything he wanted to rediscover with his wife…

To make matters worse, his Italian partner ends up in the hospital with a heart attack.

Now Mike is really screwed. But Alberto assigns a young assistant, and all is to be well – and Mike is sure the new guy won’t be able to cut the mustard.

Until she shows up.

Yeah, she. The young Italian assistant is a young Italian lady.

And she is a looker

And she’s reeeeally smart.

She’s a take-no-crap, headstrong, aggressive type, too. The first thing she does is tell Mike to get a new tie.

Actually, she doesn’t even tell him. She grabs him and hauls him across the street and buys him a new tie. A locally made one. Because the people they’ll be seeing in meeting will know the difference.

She’s that on top of stuff.

And the deals goes well. So well, she wants to celebrate – with champagne and oysters. At lunch. On a playground.

Where she comes on to him.

I mentioned she’s hot, right?

Now, here’s a guy whose wife isn’t talking to him, alone in Italy on a business trip, and his sexy female liaison is knocking business out of the park – and coming on to him, too.

Normally, he’s immune.

Now? Uh, maybe not so much.

And what comes next is a hilarious, knock-down drag-out funny story about, well, all the stuff that comes next.

It has everything that’s funny in it: death, infidelity, drama… Oh, those aren’t funny topics? You haven’t read the story. They are here!

Sarcastic and witty, Sam usually keeps Mike out of hot water. Not this time.

Wanna know what happens?

I bet you do!

And don’t worry, I have put in a few twists you won’t see coming. One, NOBODY sees coming – and everybody loves it.

This is probably the most romantic book you will read in 2017, and definitely the funniest.

Because I wrote it, and as a bestselling author a few times over, I’m pretty good at this stuff.

 

So, I needed to know: WHO is the “romance reader”?

Turns out, RWA (Romance Writers of America) commissioned Nielsen to do a survey in 2014 https://www.rwa.org/p/cm/ld/fid=582.

Check these stats and then join me again at the bottom. I need your help.

The Romance Book Buyer

  • Women make up 84 percent of romance book buyers, and men make up 16 percent.
  • In the U.S. romance book buyers are usually between 30 and 54 years of age.
  • 64% read romance more than once a month
  • 1/3 buy romance more than once a month.
  • How long have they been reading romance? 95% read romance for more than 5 years

Top romance subgenres by format read primarily:

  • Print: romantic suspense (53%); contemporary romance (41%); historical romance (34%); erotic romance (33%); New Adult (26%); paranormal romance (19%); Young Adult romance (18%); and Christian romance (17%).
  • E-book: romantic suspense (48%); contemporary romance (44%); erotic romance (42%); historical romance (33%); paranormal romance (30%); New Adult (26%); Young Adult romance (18%); and Christian romance (14%).

Top 10 popular romance tropes: IF APPLICABLE, CAN WE ADD THESE LINES INTO THE BLURB (1) friends to lovers (NAVS); (2) soul mate/fate (SOUL MATES); (3) second chance at love (POGGI); (4) secret romance; (5) first love; (6) strong hero/heroine (POGGI); (7) reunited lovers; (8) love triangle; (9) sexy billionaire/millionaire; (10) sassy heroine (POGGI KINDA)

FYI, Romance buyers also read mystery.

How do romance readers acquire romance books? Top answers:

  • (1) Buy them in stores
  • (2) Buy them online at a retail site (e.g., Amazon.com)
  • (3-10) library, e-reader, borrow them from friends/relatives, mobile app, book club subscription, Oyster, Scribd, Amazon Prime

Which stores have they bought from most often? (1) Barnes & Noble, (2) Walmart; Online store (1) Amazon.com

How They Discover Romance Books: Most-important factor when deciding on which romance novel to buy (ranked from most to least important):

  • (1) The story – how do they get to that? I HAVE TO BELIEVE The Blurb DOES THAT
  • (2) The author – gotta have cred
  • (3) Price
  • (4) Review
  • (5) Part of a series
  • (6) Back cover copy
  • (7) Cover art
  • (8) Recommendations on a social media site
  • (9) Deal/bundle/bargain/special offer
  • (10) An endorsement by another leading author

 

Top 10 ways romance buyers are most likely to discover new romance authors or titles to read (ranked from most likely to least):

  • (1) Browsing in a bookstore
  • (2) In person recommendation from people you know (see below)
  • (3) Browsing online book sites

Do romance readers talk with friends and acquaintances about romance books they’re reading? 76 percent said yes. The most-popular way romance buyers like to share what romance books they’re reading is in person/one-to-one with friends and family.

Romance readers utilize PRINT 67.5%, eBook  29.5%

E-book pricing: The $6 range is considered a “fair price” for e-books.

Okay.

Now:

I want to market to the folks who will enjoy this extremely romantic, very irreverent, funny as hell book.

What can you suggest?

Published by Dan Alatorre AUTHOR

International bestselling author Dan Alatorre has 17 titles published in over a dozen languages. From Romance in Poggibonsi to action and adventure in the sci-fi thriller The Navigators, to comedies like Night Of The Colonoscopy: A Horror Story (Sort Of) and the heartwarming and humorous anecdotes about parenting in the popular Savvy Stories series, his knack for surprising audiences and making you laugh or cry - or hang onto the edge of your seat - has been enjoyed by audiences around the world. And you are guaranteed to get a page turner every time. “That’s my style,” Dan says. “Grab you on page one and then send you on a roller coaster ride, regardless of the story or genre.” Readers agree, making his string of #1 bestsellers popular across the globe. He will make you chuckle or shed tears, sometimes on the same page. His novels always contain twists and turns, and his nonfiction will stay in your heart forever. Dan resides in the Tampa area with his wife and daughter. You can find him blogging away almost every day on www.DanAlatorre or watch his hilarious YouTube show every week Writers Off Task With Friends. Dan’s marketing book 25 eBook Marketing Tips You Wish You Knew has been a valuable tool for new authors (it’s free if you subscribe to his newsletter) and his dedication to helping other authors is evident in his helpful blog.

36 thoughts on “Find Romance With Me (Romance Readers, That Is)

      1. It worked! You know me so well, Daniel. If you are interested, I wrote my first PorterGirl sex scene for the new book! There is an excerpt on my blog today. It’s quite rude, but very English, so you might not understand a good deal of it.

        Liked by 1 person

            1. Oh, I’m not shy. It’ll be in display for all to see and enjoy. I just have to consider timing. Can’t go down the wrong path right when I’m supposed to be getting ready to release a different type of book.

              So I guess I’ll have to tease you for a bit.

              Liked by 1 person

  1. Now, see, I wouldn’t call this “extremely romantic.” A sexy and funny adventure, yes. Romance is more the wooing and winning vs. the physical connectivity….Flowers and chocolates and romantic dinners and reasons why they can’t be together but end up there anyway and live happily ever after.

    Liked by 2 people

                    1. In the contrary, if we assume the reader is smart, you are definitely that. You got all the jokes and you enjoyed the back-and-forth, and you enjoyed the overall story.

                      That’s really the goal of writing, to take the reader on an escape and have some fun.

                      Liked by 1 person

                    2. It was a surprise gift from someone I was seeing. It wasn’t flowers – it was something I loved personally, given to me at a random time because he was thinking of me and knew I’d love it. That’s pretty romantic.

                      Liked by 1 person

  2. Seeing as I’ve already read this, I think it’s more than a romance, perhaps a rom/com? I’m going to vouch here and say there were a few parts in particular that I’m glad I wasn’t sipping on coffee when I read because I literally burst out laughing REALLY loud! One doesn’t have to be a romance reader to read this book. Highly recommended! 🙂

    Liked by 1 person

      1. Not in my eyes. Different people like different genres, no book will ever appeal to all audiences. Truthfully, I could see this as a movie! And as a lover of rom/com, I’d say there are several well know movies/books in such category. I wouldn’t leave out the comedy in this when it comes to marketing. 🙂

        Liked by 1 person

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