This had a couple of nice tidbits for you!
Twenty years ago, a book followed a routine process: You poured your heart and soul into a manuscript and when you finished it, you started calling agents and editors who most likely told you to send them a query letter. Next step was usually a book proposal, and a few sample chapters. Then the waiting game started, usually ending with disappointment. On the other hand, the option to self-publish was there, but it had a certain stigma; a stigma that still exists today: “Your book isn’t really published because you couldn’t get it accepted by a “real publisher”. A real publisher? Excuse me for not laughing my butt off, are we not human beings? Or are Self-Publishers merely robots? Or are Traditional Publishers too foolish to know that the only difference between a Traditional Publisher and a Self-Publisher is that the Self-Publisher does everything themselves? Anyone can be a publisher.
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