If you write to a specific audience, then you can market your book to that audience.
That doesn’t mean go chase the teen vampires; it means know who you specifically are writing to. You can figure that out by asking some questions to your hypothetical reader. To that end, I found a blog that had such questions.
As I started down the list, I stopped right away. Have a look.
What are their favorite books (besides yours)?
Who are their favorite authors (besides you)?
What genres do they read most often? Are they loyal genre readers?
How many books do they read per month?
Do they read mainly for work or for pleasure?
What kinds of movies and TV shows do they watch?
How do they spend their free time, aside from reading? What are their hobbies?
What kind of vacation do they like best? Or do they prefer to stay home?
What are their buying habits? Do they make impulse purchases or hunt for great deals?
How do they choose what book to buy next? Do they rely on recommendations from friends, are they loyal to particular authors, or do they grab the best deal they find?
These are great questions that will help you define your target audience. So I started answering them.
Starting with the first one, after which I immediately quit.
Over the last 12 months, the author I have mostly read was… Bill O’Reilly!
He writes these history thrillers about Killing Lincoln and Killing Kennedy. They’re really good! There are, like, ten of them now or something. The guy’s a machine.
But do I want to be known as a guy who reads history for fun?
I do not.
That sounds boring as hell, doesn’t it? You can tell the truth. It does. I may have to take up race car driving just to get the taste of that proclamation out of my mouth.
The books I write are fun, funny, crazy things! They have drama and unlikely romances and unexpected twists and turns.
THEY ARE NOT DULL.
Neither am I.
Why is my reading list so… dull? I guess I’m not my intended audience for my books – although how can that be, really?
Well, I’m stumped. But you guys have a look at the list and see what you think. Maybe you’ll get farther than I did.
Who’s YOUR favorite author over the last 12 months?
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Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi: an italian misadventure.” Check out his other works HERE.