A brilliant post by friend of the blog Evie Gaughan.

TONS of stuff you need to know. I’m just glad to see somebody else out there is as wordy as I am.

Click HERE for all the good stuff, but I’ll start it off…

Remember when you first started writing your book and your overriding thought was, ‘I just hope somebody reads it!’?  All authors, whether self-published or traditionally published, are increasingly responsible for the promotion and marketing of their books (when I say increasingly, can the self-published authors at the back stop sniggering!).  Time was when marketing departments did the dirty work for their authors and readers often found their next read by word of mouth.  But things have changed drastically in the digital age and we’ve been making up the rules as we go along.  These days, the almighty review has become the holy grail for authors, fueled by Amazon’s marketplace mentality.  While I do encourage readers to leave a review (you can read my post about it here), it seems to me this whole review thing is getting a little out of control and needs a bit of rethink.

Click HERE to read the rest over at Evie’s place.

If YOU are a book blogger or know of one, post your info below!

Thanks!