10 Tips For Doing Your (Aaaaauuuugh) Author Interviews

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Your humble host.

I can hear your collective groans from here. Stop it.

As an author, you will occasionally get to do interviews. As the shy, retiring type that most of you writers are, you won’t want to do them. As a marketer, you do want to do them! Interviews raise awareness of your product – the book you want to sell – but don’t be fooled. The TV stars you see being amazing in interviews on late night TV or the Ellen show didn’t just fall out of bed and hit a home run, being all charming and spontaneous and witty.

Luckily, most of the interviews you get to do will be by email or some other written version. (For some sample interview questions I put together, click HERE. Many are the typical stuff you’ll be asked; some are just me.)

Why is that lucky? Because radio and TV interviews are hard. (MOST of these tips are for written interviews, but the approach is the same for internet of TV.)

First, you will probably have to contact people to do an interview regardless of the medium; they don’t come out of the woodwork to track you down just cos you published a book. According to some radio people I spoke with, authors are always trying to get interviewed – and trust me, doing radio is tough. Quiet spaces while you think of an answer seem like HOURS, and you react by trying to answer quickly – and usually too fast – so it isn’t your best answer and you aren’t happy with the result. The nervousness is noticeable in your voice. You sound like a gerbil.

TV is the same except they get to SEE you becoming a gerbil. That’s just… painful. (Lucky for you, on Writers Off Task With Friends, we are there to make you look good!)

So, as I said, lucky for us author types, most of our interviews will be of the written variety. Words! Heck, that’s our home court!

Kind of.

I think I did three or four reeeeally mediocre interviews (where I was being interviewed, in writing, for websites) before I was happy with what transpired. They were fine questions and answers, but there wasn’t a lot of Dan in the piece. Reading the interview didn’t give you the flavor of the humor in the books or a sense of the snarky, sarcastic goofball writing them.

I decided to have more fun with the next interview, and that turned out great. It got a lot of comments, compliments, retweets, etc. It’s still kind of my go-to, and the reason why is because I got a chance to answer the questions, think about it, and then go back and “funny it up.”

Editing. Who knew?

So that’s what I try to do for others when I interview them, and you should check out the sample interview questions on the blog and take the time to answer them even if you don’t get interviewed by me – it’s good practice.

By the way, those stars doing interviews on TV? First, they’ve been coached to answer questions a certain (charming) way, then segue into “You know, Jimmy, that’s in my book…” or movie or whatever.

They are also pre-interviewed. That means they get the questions, or suggestions about what might be asked, ahead of time. (I know this because I saw it happen on reruns of The Larry Sanders Show during a bout of our five-year-old has a tummy ache and can’t sleep = parental insomnia recently – where Janine Girafalo was the production assistant who did the pre-interviews. I have no reason to believe Nick At Night would lie to me about this.)

So the big stars know what’s coming in their interview and they have had time to think up great answers. Plus they may have a PR person who says, “Say this, not that.”

You do not have such a person, probably. For you, the PR department is you.

One famous late night host was known for making his guests look good. That’s the goal I have in mind when I interview somebody – to make them look good. That’s not every blogger’s goal. They don’t necessarily want to make you look bad, they just might not have the time or skills to do anything but be mediocre. You’ll have to make yourself look good, then. That’s what I do when I get interviewed. Make me look good, my book look amazing, and make the interviewer look smart (if I can. It’s not always possible.)

Again, luckily, we authors usually get interviewed in writing so we have time to answer questions – but there’s a way to do it.

  1. Many of the interview questions you’ll receive are the same. They want to know about your latest book, some of your hobbies, blah, blah, blah. Read a few author interviews and you’ll see maybe five basic questions over and over. Fine. Have answers for them, work on them to make them good – as in, interesting – and save those answers. Not so you can recycle them verbatim, but so you have an answer you are happy with and can say the message again in a later interview using different words.
  2. Don’t answer all the interview questions in one sitting. After a while, even you get tired of you. Take breaks. If there are more than five questions, do a few in the morning and a few in the evening, or over a few days.
  3. After you’ve answered the questions, let it rest. Just like you can’t see your typos after you’ve read your manuscript six times, you won’t see typos – or other glaring, horribly embarrassing errors – in your answers. (Did you really mean to bring up that time you wet your pants in eighth grade?) And guess what? The interviewer might not see your typos either. Can you say cut-paste? Those mistakes go right into the finished product 9/10 of the time.
  4. Re-read it and funny it up, or drama it up, or romance it up, or whatever your intended audience wants from you – as far as this book goes.
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    Have fun. It’s not a test. You should put your personality in there. If you are snarky and sarcastic, make sure that goes in. If you are snarky but your books aren’t, you get to decide which side of you to portray. Or maybe be outrageous for one or two questions but not all fifteen. Your call. But I think letting your personality show is what makes your interview interesting and sets yours off from the others, and usually you want that. Memorable counts. Good memorable, I mean. Not if you wet your pants; maybe leave that out.

  6. My method is: answer the question so the right content is there, let it sit, then go back and basically make fun of my answer by being snarky. Every comment I’ve made here, for example, has been scrutinized a second time for a little sarcasm or humor. Probably.
  7. Thank the interviewer in the interview and afterward. I call this the Hollywood treatment, or the Schwarzenegger. Brag about what a great interview they did, and be sure to let them see you bragging about how great they are. (You do that on Facebook, Twitter, your blog, etc.) Positive reinforcement. They’ll want to do it again or they’ll have nice things to say about the experience. Sometimes – gasp – they rerun your interview because they enjoyed it so much. See how that works? But usually it just enhances the overall experience and builds goodwill. If you need a favor and you raved about them, they might be willing to do you a solid.
  8. More about the “and afterward” part. Follow up and tell the interviewer that their interview got X amount of retweets or Facebook comments or blog traffic, and how much higher that is than usual. Ask if you can recommend them to your friends – and then do it. Positive reinforcement works big time, gang.
  9. If the interview experience was an overall good one, and even if it wasn’t, you learn. Very few bad things come from a bad interview, so relax. You have to learn; maybe the interviewer is learning, too. That’s why the practice questions are there. (So you can practice. Was that not obvious?)
  10. I forgot what number ten was. Oh, yeah: the questions asked aren’t necessarily the ones you answer, and all of them are fair game to lead into what you want to talk about. If they ask about your hobbies, you can say writing is your favorite hobby – even though you are a killer racquetball player – and then gush about a scene in your book where the MC does something you wanted to mention. That’s fair as long as (A) it isn’t EVERY question you answer that way and (B) the answer fits somehow. But doing it on a few is fine, maybe even necessary. Interviewers aren’t mind readers. You can even suggest a few questions you’d like to be asked. (Gasp!) Yeah, nobody sees the emails going back and forth, just the finished product, so why not?

Like any kind of sales thing, you’ll have to ask for more interviews than you are granted, so call on a bunch.

If you have a book coming out March first, try to have the interviews come out in early March. Most folks can accommodate that. If the book will be available for preorder, maybe late a February interview works best.

Each interviewer is different, too, so if you have the time (and you do), check out some of their other interviews – and mention that you’re a fan of their work/site/blog. Even if you just became a fan five minutes before the interview. If you reference the one they did three months ago and how much you enjoyed it, that may very well blow their mind.

Pictures make for better reading of interviews by breaking up the column and helping show your personality. Find some you like that are of your book cover and a good head shot of you, but also some of you playing around or mountain climbing, whatever your hobby is. (Ladies, if you do Foxy Boxing, send me the pictures for my input.) Not every interview uses pictures, but have some ready just in case.

We can’t prepare you for everything, but we can sure prepare you for the things we know will be coming.

Remember: practice makes perfect – so practice!

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What have some of YOUR interview experiences been like?

If you did an interview, post the link below!


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Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi: an italian misadventure.” Click HERE to check out his other works



Published by Dan Alatorre AUTHOR

International bestselling author Dan Alatorre has 17 titles published in over a dozen languages. From Romance in Poggibonsi to action and adventure in the sci-fi thriller The Navigators, to comedies like Night Of The Colonoscopy: A Horror Story (Sort Of) and the heartwarming and humorous anecdotes about parenting in the popular Savvy Stories series, his knack for surprising audiences and making you laugh or cry - or hang onto the edge of your seat - has been enjoyed by audiences around the world. And you are guaranteed to get a page turner every time. “That’s my style,” Dan says. “Grab you on page one and then send you on a roller coaster ride, regardless of the story or genre.” Readers agree, making his string of #1 bestsellers popular across the globe. He will make you chuckle or shed tears, sometimes on the same page. His novels always contain twists and turns, and his nonfiction will stay in your heart forever. Dan resides in the Tampa area with his wife and daughter. You can find him blogging away almost every day on www.DanAlatorre or watch his hilarious YouTube show every week Writers Off Task With Friends. Dan’s marketing book 25 eBook Marketing Tips You Wish You Knew has been a valuable tool for new authors (it’s free if you subscribe to his newsletter) and his dedication to helping other authors is evident in his helpful blog.

56 thoughts on “10 Tips For Doing Your (Aaaaauuuugh) Author Interviews

  1. Dan
    Thanks for the advice even though I have as much chance being interviewed as getting a ticket to the Oscars. Do they even have tickets for that? I enjoyed reading it as usual. They must have tickets or people would just walk in right?

    1. Well, I WILL interview you, so start digging through the interview questions! Tell us about your writers journey, your hopes and fears, and who is helping you.

      Remember, I’m not implying that interviewers are going to be beating down your door. They may not. But as an author, you are responsible for your marketing as well whether you are self published or traditionally published. So you have to find places to go be interviewed to market your product.

      1. After I did the cut/paste thing and read a few of your questions, the horrible truth popped out at me like a Zombie on speed.

        I’d copied those questions before (Sept or Oct), answered 11 of them, and then forgot where they came from.

        My apologies for zoning out the origin of the questions I used for the interview. *woeful sigh*

        1. No worries. (A) I recognized them and thought you were playing me, and (B) I’m sure I didn’t dream up 50+ original questions. Which is kind of the point. There’ll be a lot of questions repeated in an interview.

  2. Live performance is not for the hesitant, the overthinking, or the weak. It’s part acting, even though the main character is yourself. It’s hard not to get in your own way.

    Don’t forget to enjoy it. 🙂 HAHAHAHAHA no, really, if you look like you’re being tortured, that’ll be apparent.

  3. Excellent post Dan. It’s great that you put it out here that movie stars are all prepped up for their interviews, some people don’t realize that. Just the same, how about all those celebrities that ‘write’ books? Oh ya, everyone is a writer. They act and sing and just happen to have the time (or knowledge) about being a writer . . .not. That’s what ghost writers are for. 🙂

    1. And so we need to give ourselves the level playing field of knowing questions and answers. Lucy Brazier (PorterGirl, tomorrow’s featured author) just posted yesterday how she gets the same questions in just about every interview – except for me of course. That’s gonna be true of everyone. So there’s no excuse for not being prepared.

      1. Excellent! I look forward to Lucy’s wise words. And oh yes Dan, I certainly concur that your interview with me was different than any I’ve done! And of course fun!!!! 🙂

  4. Excellent advice as always, Dan. I just did my first author interview (I interviewed another writer) on my blog, so your post is well-timed. It’s a learning process to be sure, but words should be easy for us to arrange. 🙂

  5. Thanks, Dan. You have excellent points. If lucky enough to get an interview, I try to anticipate possible questions in advance. Relax, have fun and practice as much as possible! It’s like playing a role on stage, except today an interview is an author’s reality show.

  6. Thanks for the tips, Dan. I did a little of this when I was interviewed for a website a year or so ago: checked out the other interviews and wrote my own answers to their questions just to organize my thoughts. I also asked to look over the finished draft to see if I wanted to change or remove anything, which I also do for people I interview (often they request it themselves, but if they don’t, I suggest it anyway out of common courtesy). The interviewer was nice enough to do the same for me, but he was in such a hurry to post the result, he didn’t bother editing or proofreading, and then blamed me for the mistakes present in the published interview (only one of which was my own). He expressed this angrily and somewhat publicly. And also privately through email and Skype. And it turned out he was known for this sort of behavior in the past. Had to sever all contact with him because he wouldn’t leave me alone, and he basically confessed to not caring a lick about the project except to further his own writing career. Needless to say, I haven’t spoken to him since.

    My first experience being interviewed for my writing. Great start.

  7. Tried your contact form twice to send you my 20 answers to your 40 questions… never heard back from you.
    Where on Earth do I send my interview?!
    I’ll happily return the favor, by the way… if only I had your email…

      1. dunno, really. It said it was sent but maybe it didn’t go through? Anyhow, you have my email, if you want to be interviewed by me! 😉

  8. I feel like I’ve been stalked. I have done several interviews this week for my very fun last minute Book Blog Tour! haha I should probably kick myself now, though. Great advice, Dan. Thank you (But next time read my mind and post something like this, oh say…two weeks sooner! haha) 😛

  9. Crud, I *knew* I should have caught up on my blog reading sooner. Why? Because I just submitted my answers to my first blogger “interview” and AFTER that, I read this article. ARGH! Well, I suppose I did about 25% of the things you suggested, so not so bad for a newbie, I guess. Good ideas for next time, though!

    1. No, no, no, Joy – don’t try to catch up on your blog reading in general, just this blog. It’s the only one you need.

      Post a link to your interview so we can have a look and admire your pithy answers!

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