Success in authorworld requires you to give more when you think you have nothing left, which is a different limit for all of us. You do it all and you do it all and you do it all – and the question still rings out:
WHAT ELSE ARE YOU WILLING TO DO?
That stuff, whatever it is, is what’s holding you back.
Each day, ask yourself if you did enough to pursue that dream you say you want. Because there are really only three options: Dreamer, Quitter, or Achiever.
I can’t remember who said it, but I think Kelly Abell, said a TON of stuff has to be done and it all adds up a little at a time. That’s why she does book fairs and stuff. Allison Maruska did/does a lot of little advertisements all along for her first book – a constant effort thing, for a looooong time. I’m sure it seemed even longer to her!
There are really only three options:
Dreamer, Quitter, or Achiever.
When I started, I kinda was looking for THE thing. Actually, I knew there wasn’t one thing, but I didn’t think about a hundred being necessary. I looked for the three or four biggies. Most authors do that. I’d hear about this or that and I’d say, “Nah…”
I still do that! Author fair? I didn’t sell any books at the last one! I’m not doing that again… Dang waste of time.
…but other SUCCESSFUL authors do them a lot.
A book signing? Like, get in front of people??? Um…
I remember Sean Connery in The Untouchables talking to Kevin Costner’s character Elliott Ness, and he kept saying “What are you willing to do to get Al Capone?”
WHAT ARE YOU WILLING TO DO?
The answer is so easy to say, but then comes the writer’s conference, or the book signing. Or scheduling a book signing. Or calling ten book stores to TRY to schedule a book signing and leaving messages for managers who don’t call you back or who say no nine times…
That is what people aren’t willing to do. To call an eleventh.
And call back the first ten.
And call them back again when they don’t call you back.
This is why people get discouraged – and I see it ALL the time because Sales Manager. That’s what I used to do, teach people to be tenacious in achieving their dream.
So you want to do a signing. Well, you don’t WANT to but somebody said you should. So you work up the nerve to go for it after hemming and hawing for a few weeks. You call the one you always go to – or worse, you email. It goes like this:
The manager isn’t there. You leave a message.
WOO HOO, you did it!
They don’t call back.
You never call again.
Like the top Amazon reviewers! Remember? I think I emailed 100 of them. Most authors would research them for three days, craft a finely honed email to each, and stop after sending three.
I was like, hey wanna review my really cool book?
Boom, boom, boom, boom, boom…
How many did I get, like 5 different ones? And I spent a few hours, tops, on it – but I did a sales volume approach. And one reviewed like 5 of my books. That was really cool!
Fear of rejection kills salespeople.
It kills authors, too.
What are you willing to do is really what ELSE are you willing to do AFTER you are outside your comfort zone AND feeling very much like you are on unfamiliar territory, AND none of it has seemed to work yet?
THEN what are you willing to do?
WHAT ELSE ARE YOU WILLING TO DO?
Success in authorworld requires you to go into the places you fear, as a writer on the page and as a salesperson peddling your authorness to the world. That’s where you realize it wants more than you think you have left to give.
Today, before your head hits your pillow, ask yourself if you did enough to pursue that dream you say you want. Because there are only three options: Dreamer, Quitter, or Achiever.
Achievers were Dreamers first.