We recently talked about social media and how Linked In can help an author network. Friend of the blog Jen Owenby (author name J.A. Owenby ) stepped up to explain LinkedIn for us.
There are several ways LinkedIn can help authors. First of all, the connections. The more connections you achieve, the higher ranking you have during word searches. Example: developmental editor, NY Times Bestselling Author, EBook cover designers. If you’re looking for recommendations, reviews, and connecting with services LinkedIn is a hot spot, and it’s all very professional.
It’s important to build an author page. You have one, and it’s great! When you achieve 500+ connections it increases your ranking during searches. Authors can list their websites, books, information about themselves (good solid summary and skills), they can recommend other authors, share their posts and build communities across the world.
There are also writing groups. One group trades Facebook likes. There are over 700 people participating. I look through several links a week and like someone’s page if I’m interested in their writing. I then message them and tell them I’m in the LinkedIn group and give them my information in case they are interested as well. If not, that’s fine. I want real fans, not ones that will drop off in 2 days.
There are groups to help with self-publishing, writing questions, and anything else. You simply conduct a keyword search and the more you interact, the more you’re viewed.
You also build (over time) a solid following. People become your fans once they see you giving something back. The biggest mistake writers make is self-marketing alllll the time. I don’t even pay attention to them. lol. I caught myself doing that very thing on my FB page and began posting positive and encouraging quotes as well. I have a blog that I also try and give a lot of fun information and encouragement to writers. I sound positive about writing, and I would say 92% of the time I am, but everyone needs support and tools to help them learn because sometimes the lessons are difficult to swallow.
Concerning my business, I post an article once a week on LI concerning resume best practices, job search strategies, and LinkedIn just to name a few. A large portion of my business comes from LinkedIn. I’m able to build trust before I ever speak to someone on the phone. They can see who I am as a person, see my writing, and other relevant factors before hiring me.
Please let me know if you have additional questions. I work with clients who stumble through LinkedIn because it’s different, but it can truly be your friend.
So THERE you go! Some basic things y0u can do to help yet another social media outlet market your work. Thanks to Jen for showing us these steps and explaining Linked IN!
YOU can reach Jen at the following links:
Please feel free to ask any questions below!