You may have noticed I launched a new Facebook Author Page this week…
Click HERE to see the new FB author Page
One of my fans asked: I don’t really understand the importance of a Facebook author page. Maybe you know something I don’t? Well, another thing I don’t.
A Facebook author page is a way to have lots and lots of people interact with you without having them be actual FB friends and see your family photos and all that.
I created fan pages for many of my books and I post lots of stuff about my daughter on the Savvy Stories page, because it’s about families and little kids, but that might not be the best place to advertise my bawdy romantic comedy Poggibonsi.
I wanted to have the blog posts and author-oriented stuff appear somewhere on Facebook without inundating my family and friends with it. Since EVERYBODY of a certain age is on Facebook, I started the new author page. It’s a little tricky when you get a lot of friend requests from strangers. I said yes for a long time, and when it got to a few thousand people I didn’t really know, all aware that I was going out of town for a few weeks to Italy, I decided to cut it waaaaay back. How do you do that without alienating your fans?
The best way is to not do that in the first place.
Live and learn. And occasionally start over.
For authors, an Author Page just one more way to be found by search engines, fans, and people looking for more about you or your books. You’ll put the link to your author site in your book and tell readers that they can connect with you there and find out about interviews, articles, and future books, etc. (That’s very handy for pre-orders.)
YOUR fans may be on Instagram or SnapChat or some other social media, but as of right now, mine are mainly on Facebook.
An Author Page is also advertising – indirectly/kind of. It’s more platform building. You can show off all you pretty book covers there, or your great memes. Tell jokes, or post interview you’ve done. Post pictures of book signings and book fairs. This gives fans a place to go for content. I have my blog post directly to my Facebook author page, because not everybody wants to read my author-ey insights on Twitter or the blog. I want to make it convenient for them.
I like to use FB chat when I do interviews. If you read the one I did with Allison Maruska (The Fourth Descendant) or the coming one with the Sharon Ward Keeble about writing articles for magazines, we pretty much did them 100% over FB chat. I think it makes for a more realistic, fun interview. One author friend gave me some great lines for the character of Sam in Poggibonsi when I was in Italy and we were chatting. Some lines from our chats were lifted word for word.
Also, when an author friend needs something, like to vent, or I just want to goof off after a long day of writing, or they need me to talk them off the ledge as they contemplate a complete rewrite of their nearly finished book – we can do it almost anywhere. I’ve been at Disneyworld and been chatting with author friends about characters in my book. It’s fun for me.
Mainly the site is to have another place for readers to go for more information on me, my existing books, and any upcoming books.
Use it to bounce book cover possibilities and titles off your readers and let them vote. That’s VERY helpful. They always pick right, and there’s always a clear winner. (You don’t even need a lot of participation. After 20 or so votes, the ratios won’t change. The middle one won. I liked the one on the right. See how helpful that is?)
When it comes time to launch a new book or ask for reviews, it’s more ways to let fans know!
Your fans want to know more about you, and this is a way to supply that content to where they are coming to YOU.
Got a QUESTION? ASK IT! Send it as a comment to any post or hit the Contact Me button and, you know, contact me. I’ll see what I can do. (I have lots of smart friends, too.)
FOLLOW ME! I’m this helpful and funny all the time. Probably. Don’t miss another valuable bauble that falls from my fingertips. You read this far; you may actually need this stuff. SUBSCRIBE/FOLLOW TODAY (click the follow “Follow” button, above) and if you send me your email through the Contact Me button I’ll send you a free copy of my amazingly cute book “The Short Years” plus we’ll probably become friends and start hanging out and stuff.
If you benefit from this blog, share it with your friends!
Dan Alatorre is the author of several bestsellers and the hilarious upcoming novel “Poggibonsi” – yeah, we know. We’re trying to convince him to change that title – check out his other works here http://www.amazon.com/Dan-Alatorre/e/B00EUX7HEU/ref=sr_ntt_srch_lnk_1?qid=1425128559&sr=1-1 and check back often for interesting stuff.