4 Guerilla Tactics For New Authors

You want a loyal fan base, but Aaaauuuuuugh! Until you are established, it’s crazy hard to do.

Crazy hard!
Crazy hard!

Don’t pull your hair out, Binkie. I’m here to help.

#1. Pay attention when people write to you about how much they loved your book, a story on your blog, a Facebook post, a retweet, etc. Make a list (I’m big on lists.) Ask for their email and send them a PDF of one of your books. Even if you have to mail them a paperback – and usually you won’t, but if you do, go ahead and sign it – you’ll spend a few bucks but they’ll probably review ALL your books. (Keep mailing costs down: http://tinyurl.com/mza5z76) Now you have a fan to help spread the word whenever you ask. And you will have to ask; they won’t think to do it on their own. It takes time, but with 100 loyal fans, each new book launch starts with a bang.

#2. Kindle Countdown Deals tend to work best when the price rise is steeper. A countdown at $0.99 for 2 days then $1.99 for 2 days then $2.99 for 2 days and ending at $3.49 earned $112 during the promo period. A second promo for the same book started at $0.99 for 5 days with a visible impending increase to $3.49. It earned $257.

That would be more, wouldn't it?
That would be more, wouldn’t it?

#3. To get reviews for your new book, leave a comment on each of the reviews from existing books. Tell them that you’d love for them to review your new book, too. Amazon will send an email to them about the comment. If they liked the first book enough to review it, they are very likely to review the new book. Give it to them if necessary (see #1).

#4. Newbies think they don’t have much to offer other authors, but you’ve gained valuable experience just writing your book, or publishing it, or trying to find a cover artist, etc. Write insightful posts on Facebook and your blog about things that worked or things to avoid. Help other authors avoid the abyss – like what I’ve done right here. Then, ask: These tips will help you avoid the pitfalls that new authors usually fall into; would you be willing to spend a minute to download my free/99 cent/whatever book and leave a quick review?

(http://www.amazon.com/Short-Years-funny-parenting-Stories-ebook/dp/B00FBMKEOY/ref=asap_bc?ie=UTF8 )

People respond very kindly to posts like this. Once you get in a habit, you’ll see reviews on the rise. And there are plenty of author book sites on FB to post them. Here are two:

Books Books Books Books Books! for authors readers writers and book lovers

https://www.facebook.com/groups/1449384682014382/

Indie Author & Artist Xchange – your GO TO for free and discounted eBooks

https://www.facebook.com/groups/743988662306336/

When you join them, usually FB will prompt you with a few more. Join, and don’t just advertise your book, be strategic and earn loyal fans.

You ROCK, Binkie!
You ROCK, Binkie!

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If you enjoyed this post, my Amazon page contains lots of hilarious books that you’ll love. http://www.amazon.com/Dan-Alatorre/e/B00EUX7HEU/ref=ntt_athr_dp_pel_pop_1

3 Ways To Use That Restless Energy The Day Before Your First Book Comes Out

The day you publish your book is special – and so is the day before that.

Tomorrow is a special day. Tomorrow, your book comes out – you will be a published author. People who don’t know you, who have never met you, and who may never meet you, are going to buy your book and enjoy it. That is a special day for any author. Relish that, Binkie.

Today is special in a different way.

Today is a day of anticipation, of curiosity, of excitement, of mystery. You are brimming with excitement. It’s worth it to take a moment sometime this afternoon or this evening and write down how you feel right now. It doesn’t even have to make sense; it may never be read by another human being except you. But there are two big benefits to doing it.

1. The first is, you may want to look back on this day of anticipation. At some point in the future it might be fun to see how you were feeling today and remember it. Like a message written to you in the future from you in the past.

2. The second reason is, it’s a very exciting day so you are feeling that excitement, and you should write it down so that if you ever have a character who is in a position to be really looking forward to something or very much in anticipation of something, you can draw on these words that you write today to flesh out that character. It will seem real to people in a way they won’t be able to describe.

We all just talk and act a little bit differently when we’re excited and it’ll show in the words. Use that. File it away for future reference.

Even if you think it’s silly, do it. It’s a great idea.

Today is kind of a unique experience that non-authors really wouldn’t understand.

So, you know, I do.

 

Tomorrow’s a big day. Things will be different from tomorrow on. Maybe only a little, but it’ll still be different.

Today’s a big day, too.

So enjoy it. It’s probably been a long time since that strange, happy feeling in your belly prevented you from falling asleep the night before Christmas.

And Christmas is tomorrow.

3. Yeah, it’s kinda like that, isn’t it? (That’s the third thing, a little taste of childhood joy, shared. You’re welcome.)

Don’t worry that non-authors don’t get it; they’re not in the club. We understand.

See? It’s different already.

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Now that you’re here, scroll around and stay a while, or check out my amazing and hilarious books on my Amazon author site. Heartwarming books, funny books, cookbooks (???) and more. http://www.amazon.com/Dan-Alatorre/e/B00EUX7HEU/ref=ntt_athr_dp_pel_pop_1

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Dan Alatorre is the author of the #1 bestseller “Savvy Stories: funny things I learned form my daughter”

4 Tips To Market Your Book

The hardest part of being an author? Marketing.

I feel your pain.
I feel your pain.

 

 

Every author has had some dingbat tell them “I should write a book.” Good thing most of those books don’t get written; was the world really clamoring to hear Tales From The Construction Site? Drama of the Divorced Dentist? How I Murdered My Boss And Got Away With It?

 

Well, maybe that last one...
Well, maybe that last one…

 

For most people, writing is the hard part. Not for authors. They are one verbose pack of rabid squirrels, clawing at each other to get back to the keyboard and the virtual worlds they have created there.

 

It's their happy place
It’s their happy place

 

No, if you can write, the challenge is marketing.

Eek! Eek! Eek!

I’ve met a lot of master winemakers over the years, and they keep to one adage: make what sells. This is slightly more than the pearl of obviousness that it first appears to be. A winemaker can make all the sweet dessert wines she wants, but if nobody buys them, she is SOL. So the smart wine makers make what sells, which allows them to make what they want.

Now, winemaking isn’t the same as writing books, although from the amount of wine consumed by writers you’d never know it. Even though we write for a reason other than to sell books, we want our books to get sold.

Right now, I’m making the wine I want to drink. I hope it sells, but if it doesn’t, I have the pride of doing my best at blah, blah, blah. You almost can see the doors of that winery slamming shut and large men bringing chains.

Because marketing. People need to know about your stuff.

Tips to keep your winery and bookery open and prospering.

  1. Write what you love AND garbage that might sell. Why not do another ripoff of Hunger Games? If you’re going to be a whore, be the best whore in the house! Guessing at the popular theme of the day would be soul-crushing to most writers, so tread lightly, Binkie – if it is the only path you choose.
  2. Shout that shit from the rooftops. And on Faceblurb and Twatter and the rest of it. Where does your target audience play? Be there. It’s not stalking, it’s industrial reconnaissance.
  3. Ask other authors what works for them, then do that. We’re happy to help; just ask nicely. And follow us on Facebooger.
  4. Place small ads. $25 may be all you need! Each book your ad sells is a rabid squirrel of a new fan who may buy your other books. Let other authors tell you what ads worked for them.

Embrace the inner marketer that is you! As you try some of these things, a few will work – and you won’t hate them so much. Positive reinforcementize yourself, Binkie! You can do it!

 

Cheers!
Cheers!

After all, the winemaker didn’t say to ONLY make the wine that sells. He was doing his blog at the time.

 

Check out my author page: tinyurl.com/o4fv23n

Perspective is Everything When You Are Four Years Old

“Dinner!”

Eight hours of slow-roasted deliciousness called roast pork was now being shredded – and was calling my name. Our whole house smelled of barbecue and fresh baked yeast rolls. “Savvy, tell mommy to come eat.”

My four year old daughter walks in. “Were you calling mommy?”

I swallowed my eighth or ninth sample and stabbed a delicious piece of the roast pork, holding it up to allow her to admire my culinary expertise. Aromatic steam wafted into the air. “I don’t have to call her. THIS will call her.”

Savvy looked at the fork, completely intrigued. “Does it talk?”

 

 

For more amazing cuteness from my 4 year old daughter and the rest of her hilarious family, check out my Savvy Stories book series here. (Book two is on sale today) http://www.amazon.com/Dan-Alatorre/e/B00EUX7HEU/ref=ntt_athr_dp_pel_pop_1

 

Your book is out! Now what? 10 Tips To Keep It Rolling

 

Congratulations! You are now a published author. Revel in that, even if Oprah doesn’t call right away. Most people never do write their great American Novel, and most of the ones that do, don’t publish it.

You ROCK, Binkie!
You ROCK, Binkie!

You did.

That’s significant. People who have never met you will part with their money and buy your book. How cool is that!

When the reverie subsides, there’s work to do.

Kim Cardashian's butt? AGAIN??
Kim Cardashian’s butt? AGAIN??
  1. You need reviews to help other shoppers find your book and become convinced to buy it. It doesn’t matter where the first review comes from, as long as there is a first review. See if mom’s available, especially if she has a different last name. Or a friend. You may even have to help them with what to write. Reviews don’t come naturally to normal people.
  1. Ask your friends and fans to click “YES” on existing 4 and 5 star reviews indicating those were helpful (and to click NO on 1 and 2 star reviews that thought weren’t helpful). That will keep your most helpful review right at the top of the screen for future reviewers to see – and it sets an example of what they should write.

Shout about your success on social media:

I feel your pain.
I feel your pain.
  1. Your eBook is out, and it works! Don’t shout that. That’s not news; people actually expect that for some reason. But let your excitement fill your posts today.
  1. Preorder sales exceeded expectations! I was expecting about two dozen preorders. Or maybe just six. Or three. You did much more than that! Woo hooo! Shout that from the mountaintops – just the part about exceeding expectations by double, not the part about only expecting three sales.
  1. Your pre-release marketing activities did MUCH better than expected! I had zero expectations. You definitely beat that. Be sure to thank everybody for making it so successful, whatever it was, even if it was nonexistent. Because Marketing. It’s just reminding everybody about buying your book without being obnoxious.
  1. Announce the winners of the sweepstakes or whatever pre-release marketing you did, if any. Then, tease that all morning. “Winners will be announced soon!”
  1. Tell people to check back soon for another exciting promotion and – improve it based on what you learned.
  1. Update your book with a review request. The link to buy your book is also the link to review it. Copy-paste that link into your Word document where you asked for a review, and upload it.
  1. When you get to the proper number of reviews for the ad of your choice, advertise! A $25 ad may get you 25-100 new sales.
  1. Prior to placing the ad, raise the book’s price to $2.99 or whatever you feel it’s worth. Because you’re still unknown, the sales price is $0.99

Then enjoy your success, the rise in author rankings, and a call from you-know-who.

Just don't over do it.
Just don’t over do it.

If you enjoyed this post, check out my author site where there is much more of my dazzling wit!

http://www.amazon.com/Dan-Alatorre/e/B00EUX7HEU/ref=ntt_athr_dp_pel_pop_1

3 Ways To Use That Restless Energy The Day Before Your First Book Comes Out

 

The day you publish your book is special – and so is the day before that.

Tomorrow is a special day. Tomorrow, your book comes out – you will be a published author. People who don’t know you, who have never met you, and who may never meet you, are going to buy your book and enjoy it. That is a special day for any author. Relish that, Binkie.

You did it!
You did it!

Today is special in a different way.

BECAUSE I'M GOING STIR CRAZY!!!
BECAUSE I’M GOING STIR CRAZY!!!

Today is a day of anticipation, of curiosity, of excitement, of mystery. You are brimming with excitement. It’s worth it to take a moment sometime this afternoon or this evening and write down how you feel right now. It doesn’t even have to make sense; it may never be read by another human being except you. But there are two big benefits to doing it.

  1. The first is, you may want to look back on this day of anticipation. At some point in the future it might be fun to see how you were feeling today and remember it. Like a message written to you in the future from you in the past.
  2. The second reason is, it’s a very exciting day so you are feeling that excitement, and you should write it down so that if you ever have a character who is in a position to be really looking forward to something or very much in anticipation of something, you can draw on these words that you write today to flesh out that character. It will seem real to people in a way they won’t be able to describe.

We all just talk and act a little bit differently when we’re excited and it’ll show in the words. Use that. File it away for future reference.

Well, maybe that last one...
Trust me, Future You will appreciate it!

Even if you think it’s silly, do it. It’s a great idea.

Today is kind of a unique experience that non-authors really wouldn’t understand.

So, you know, I do.

 

Tomorrow’s a big day. Things will be different from tomorrow on. Maybe only a little, but it’ll still be different.

Today’s a big day, too.

So enjoy it. It’s probably been a long time since that strange, happy feeling in your belly prevented you from falling asleep the night before Christmas.

And Christmas is tomorrow.

  1. Yeah, it’s kinda like that, isn’t it? (That’s the third thing, a little taste of childhood joy, shared. You’re welcome.)

Don’t worry that non-authors don’t get it; they’re not in the club.

I didn't even know there WAS a club.
I didn’t even know there WAS a club.

We understand.

See? It’s different already.

If you enjoyed this post, check out my author site where there is much more of my dazzling wit!

http://www.amazon.com/Dan-Alatorre/e/B00EUX7HEU/ref=ntt_athr_dp_pel_pop_1

A tip about working with other authors

By being successful, you will immediately be accepted by all other authors.

 

Cheers!
Cheers!

Equally, you will be despised. Authors are a jealous bunch. We love you until you are selling better than we are, then we are insanely jealous and want to kill you – even though we love you – and we will enjoy seeing your blood dripping down the walls.

Oops, did I just say that out loud?
Oops, did I just say that out loud?

As for me, I couldn’t care less what other authors think of me; they aren’t usually the people who buy my books. I care what my fans think of me. But you and I probably have different circumstances, don’t we? You may actually have lots of people buying your books…

 

So, with the understanding that they don’t matter, really, be friends with other authors and win them over! Life’s more fun with friends. Invite them over and show their work to people. If you want a friend, be one. People will help you the more you help them, blah, blah, blah. But it works, and it can open doors, too.

 

Remember that Arnold Scwarzenegger said he helped Lou Ferigno with body building advice, but he admits, sometimes he gave him good advice, sometimes he gave him not so good advice. He messed with Lou’s head! Other authors will do that, too. They’re only human, (most of them). Take advice, but be wary. Because they want to help you, but they want to kill you.

 

Do the other things that most authors don’t do, like get on radio shows to be interviewed. Then have another party just afterward, so you can nonchalantly brag about it. Then, as they reach for the knives in their pockets, you innocently laugh because they never suspected the hors d’euvres were poisoned.

 

And now YOU are the only author in town, instantly Number 1.

 

Fans matter, not other authors, per se. Be friendly and find a few you can trust. Work hard and do what the others won’t. And as you become successful, they will embrace you.

 

Even though they want to kill you.

 

I loved your new book.
I loved your new book.

So, you know, watch yourself.

 

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If you enjoyed this post, check out my author site where there is much more of my dazzling wit!

 

http://www.amazon.com/Dan-Alatorre/e/B00EUX7HEU/ref=ntt_athr_dp_pel_pop_1

 

 

Thanks!